Where would we be without water? Certainly not up a creek, for creeks would not even exist! The answer is nowhere. Water is essential and without it, life on earth could not continue. Therefore, we need to protect our waters and this protection stems from education. Radio is the ideal medium for education because like water, it’s everywhere flowing across every demographic, reaching millions of people a day. Further, radio consumes very little natural resources, so it costs less and more people hear the messages. The key to protecting our health comes from water, the key to protecting water comes from education, and the key to education comes from radio. Join our efforts in protecting water by using the largest syndicated radio network for conservation, The WATER Foundation, as a medium for your product or company.


These audio samples are in MP3 format.

 
Program Philosophy:

The Water campaign is a combination of the Eco-Auto, Frog Friendly Tips, Natural Ways, and Outdoor Trivia campaigns, that has been custom tailored for water quality messages.

If your company offers a product or service related to water quality, or you believe this programming may benefit you, the WATER campaign may be for you!
 
Program Delivery:


National and International Network Radio Programs, Internet, Trade Publications, Community Programs.
 
Affiliated Stations:


752 stations nationwide in 2003
(Messages can be targeted to saturate both regional and national areas).
 
Program Topics:


Protecting our Natural Waterways
Water Treatment & Sewage
Industrial Water Use & Treatment
Water Quality & Consumer Health
Irrigation and Agriculture
Household & Plumbing
Gardening & Lawns
 
Program Airing:
Year round. Six (6) to twelve (12) episodes per week (:60 and 2:30 vignette). Program length includes national commercial time.
 
Audience Profile:
Radio ads reach 85% of the U.S. population during radio drive-times. Heard by up to 10,000,000 listeners (measured by Arbitron) daily.
 
Marketing:
With radio advertisement, your company may also wish to take advantage of the following marketing options:

Bog Frog licensing, artwork and costumes.

Original community programs like, Operation HOP.  Posters, Ad Slicks, Website Links, Sign Kits

Please ask your sales person for more information.