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Why radio?
Thankfully, most people don't have a TV in their car
(cellular phones cause enough trouble!). People drive to work in the
morning, and return home in the evenings listening to their radio (gives
you a warm 1950's feeling, doesn't it?).
Like road veins across the country, radio is everywhere, blanketing every
demographic, while remaining highly targetable by station type and by
programming. Radio reaches more people than any other single medium. It
consumes very few of our natural resources to conduct it's massive
educational work. Finally, radio costs less, which means more people hear
its messages everyday. |