Man’s best friend, a simple dog? Not in the least. To many Americans, pets of all kind are an essential part of our lives. They provide us with unconditional love and acceptance, and are considered as close as friends and family. The health and well-being of our pets is of great importance, and research shows that people who care for their pets also truly care for their environment. The goal is to build a relationship between our pets and the natural environment. The WATER Foundation has accomplished this goal. Our Pets and Nature program has blended these two leading interests into a single effective marketing campaign, which provides simple ways for consumers to conserve natural resources, love their pet, and save money in the process.
 


These audio samples are in MP3 format.

 

Program Philosophy:

The Pets & Nature campaign helps people learn the relationships between our pets and the natural environment. And to provide simple, effective ways for consumers to conserve our natural resources while saving money in the process.

If your company offers products or services which help conserve resources related to pets, the Pets & Nature campaign may be for you!

Program Delivery:


National and International Network Radio Programs, Internet, Trade Publications, Community Programs
 

Affiliated Stations:


331 stations nation wide in 2003.
(Messages can be targeted to saturate both regional and national areas).
 

Program Topics:


Pet Trivia
Pet Safety
Pet Products
Pet Health
Pet History
Natural Pet Treatments
 

Program Airing:
Year round. Six (6) to twelve (12) episodes per week (:60 and 2:30 vignettes). Program length includes national commercial time.
 

Audience Profile:
Radio ads reach 85% of the U.S. population during radio drive-times. Heard by up to 10,000,000 listeners (measured by Arbitron) daily.
 

Marketing:

 With radio advertisement, your company may also wish to take advantage of the following marketing options:

Bog Frog licensing, artwork and costumes.

Original community programs like, Operation HOP.  Posters, Ad Slicks, Website Links, Sign Kits

Please ask your sales person for more information.