The WATER Foundation Press Releases

Starting with the most current.


 

Press Releases

2005

Windy River Fair

Hopping On The Sunny Side

Eco-Auto: A Great Play in the Oil-End Game

Conservation Marketing is a Hit on the Web

Good News About the HOP Shop!

2004 

Energy Trivia® Debuts in New Jersey!

Outdoor Trivia Teaches Our Troops

Bog Frog and Goodyear Teach Our Troops

Windy River Fair at the Morrison County Fair

Lakes Area Auto Industry Rallies

Conservation In Construction

Bog Frog Teaches Our Troops!

Direct Global Contract

2003
Conservation Pays for Ace in Atlanta

Simon Says Recycle  

Ace Conservation Initiative (ACI)

 Building Solutions for Changing Times 

 The HopShop is Open
Natural Ways Contest

Scouting for Clean Water

2002

Eco-Auto Radio Tips are Driving Business in 2003


Eco-Auto 2002 Award


Eco Auto Contest Winner

2001 

Bog Frog Is Energized 

MOFR in Minnesota

Goodyear Helps Recycle Oil
Odyssey Winner Announced

Solar Initiative

Chicago to Start Hopping

Minnesota OEA Letter of Support

MOFR
Earth's 911
Energy Efficiency
USA Network Partnership

 

 

2005 Press Releases

 

May 20, 2005. The WATER Foundation announced today that it was successful in helping the Morrison County Agricultural Society obtain a $20,000 grant from Minnesota Power to put up a small wind turbine on the Morrison County Fairgrounds in 2005. The wind turbine is a 20 kilowatt Jacobs unit with a 31 foot rotor on a 120 foot tower, which will produce enough electricity to power a small farm (estimated 15,000 to 20,000 kilowatt hours per year).

The turbine will be installed in time for the Morrison County Fair in 2005 (July 27-30). Through the efforts of The WATER Foundation, the Morrison County Fairgrounds also became the home of the Windy River Fair in 2004. The Windy River Fair is a Sustainable Agriculture and Renewable Energy “fair”, held in conjunction with the Morrison County Fair, on the east end of the fairgrounds, the same dates as above.

The Windy River Fair will kick off public education programs for Wind Power via the new wind turbine. This will be the first county fair in Minnesota that will have a permanent wind turbine on their grounds (and may be the first in the USA!). The turbine will feature educational signage on its base explaining the basics of the technology, the costs of getting electricity from the wind, the financial benefits for the homeowner or farmer and the pollution reduction benefits for all. The Windy River Fair website will display the actual production and income earned from the wind turbine, updated on a monthly basis for all to see. Visit www.windyriver.us often for updates.

Minnesota Power is a progressive investor-owned utility serving north and central Minnesota. They are one of the leading utility companies in the nation in promoting sustainable, renewable energy such as wind, solar and geothermal. They have an ongoing rebate of $2.00 per watt for solar and $200.00 per ton for geothermal and now special, limited wind turbine grants upon request. You can see more information about Minnesota Power’s incentives at www.mnpower.com.

The WATER Foundation promotes renewable energy and sustainable agriculture to help keep our water clean. Much of the mercury found in our fish, water and food supplies comes from the coal fired power plants either spewing out mercury or creating acid rain which then leaches mercury out of the soil and into the water. The Foundation will be installing several other wind and solar power generators on other sites during 2005. The WATER Foundation’s facilities feature two types of geothermal heating/cooling systems, solar electricity, a small wind turbine, as well as composting toilets, greywater system, a geothermally cooled food/crop storage building and many other types of conservation technologies. Visit their website at www.hopshop.net for details.

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HOPPING ON THE SUNNY SIDE

BRAINERD, MN, March 23, 2005 – The WATER Foundation announced today the availability for Solar Energy related businesses to be advertised on their popular website. Their upcoming national promotional program for tours of Solar Installations has become a popular way for consumers to learn about installing solar technologies on their property. Visit www.hopshop.net/tours/solar-tour/index.php and see why this compelling introduction to Solar PV has captivated so many visitors. Solar product installers and manufacturers are invited to be featured in the website directory and resource locator before the two month flight of national radio spots go on the air in August of 2005.

The HOP Shop website has measured over 250,000 page visits in the last 12 months and a large portion of the visitors have used the Solar Technology sections (see webstats report at www.hopshop.net/webstats.htm for a full report). Unofficially, we have reports of over 2.5 million dollars in sales of Solar Products last year from the companies currently listed at the HOP Shop. The good response to The HOP Shop site is more proof of our motto that Conservation Pays!®

H.O.P. stands for Help Our Planet and that’s exactly what they learn to do via our on-line Solar Technology tour: learn how to live more sustainably via solar. HOP Shop visitors benefit from the HOP Shop’s Green Pages locator services because once they are motivated by the tour, they can easily find products, installers, manfacturers and/or retailers of solar technologies and services. The businesses listed in the Green Pages have received hundreds of qualified leads during the past year. Here is a testimony from the National Marketing Director, Ingrid Mattsson, of Wirsbo USA, who makes the hydronic tubing used in solar hot water systems: “Our investment with The WATER Foundation has proven very valuable from just the first job they landed for Wirsbo. Many other leads have come to us from our listing at the HOP Shop website. We are proud to be associated with The WATER Foundation and support their environmental efforts through creative marketing efforts like HOP Shop!”

The Solar Tour guides visitors through well written text, a series of full color photos and easy to understand diagrams explaining the photo-voltaic technologies, products and processes. Visitors tell us they use and like our locator services, At the Green Pages, by simply typing in a product category or name, and zip code, visitors can find desired products and/or installers in their area.

The WATER Foundation has been a leading conservation marketing organization in Minnesota since 1986 and is the world’s largest syndicator of radio programs on conservation. The national radio spots for Solar are placed in conjunction with the American Solar Energy Society’s annual tour of solar homes. Radio spots will be placed on over 100 stations starting in August of 2005. For more information contact The WATER Foundation at 218 764 2321.

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ECO-AUTO: A GREAT PLAY IN THE OIL-END GAME

Brainerd, MN. March 15, 2005. The WATER Foundation announced today the start date of its 2005 Eco-Auto Media Campaign and Dealer Contest. With a mission to reduce our oil dependence while building our domestic economy, Eco-Auto offers hundreds of proven solutions, technologies and automotive tips that everyone can use. While all drivers can benefit from Eco-Auto, automotive-related dealers can also profit in several ways: Increased sales/service business and a chance to win an expense paid guided Eco-Tour, Fishing and Golfing Vacation to the heartland of the Minnesota Lakes area. The program starts on March 1, 2005 and continues to February 2006.

For the 12th consecutive year, Eco-Auto Tips air on commercial radio stations across the USA with radio hosts Bog Frog, Max Mileage and David Winkelman. Bog Frog, the foundations mascot for water quality, and the other radio hosts offer these “frog friendly” auto tips for humans to use to save fuel, reduce emissions, recycle waste and save money. Millions of Americans hear these Eco-Auto Tips programs every day. Click here to hear a few for yourself: www…..(to EA radio page)

Our energy future is our choice, not our fate. Oil dependence is a problem that we can make can go away, profitably. According to a comprehensive strategy published in 2004 by the Rocky Mountain Institute (RMI) called Winning The Oil End Game, “U.S. oil dependence can be eliminated by proven and attractive technologies that create wealth, enhance choice, and strengthen common security”. The gist of the strategy is to save half the oil America uses through conservation steps (like Eco-Auto tips) and substituting cheaper and less polluting alternatives for the other half. We can end the Oil vs Pollution game within 20 years. Read the plan for yourself at www.oilendgame.org. The study was co-sponsored by the Pentagon.

The Eco-Auto Tips are ways that every driver can win the oil-end-game now. The Tips help us learn to go beyond oil, expand our choices, generate many jobs and create profitable businesses. Starting in 2005, Eco-Auto Tips will also air on the American Forces Radio Network, as part of our radio vignettes which now air four times per day. All people on military bases, ships at sea and all other Department of Defense locations will hear Eco-Auto tips several times each week…something positive for our troops to think about while they are on the front lines of our security.

Eco-Auto Tips are driving more business too, both for automotive related manufacturers and local auto related businesses that sponsor Eco-Auto. The national radio advertising “meets the road” with a series of Eco-Auto merchandising programs for dealers to recycle oil, tires and batteries, as well as school programs and community action programs proven to drive business to the local stores. The enterprising store who conducts the most creative Eco-Auto promotional program wins the vacation. See past winners stories and details for 2005 at www…

Businesses can sponsor Eco-Auto nationally, regionally or locally by calling The WATER Foundation at 218 764 2321. There are opportunities for Title Sponsors and General Sponsors: see www.bogfrog.com/marketing/radio-advertising/ecoauto.htm.

 

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Conservation Marketing is a Hit on the Web

Brainerd, MN, February 28, 2005.
The WATER Foundation announced today their Conservation Marketing® website; www.hopshop.net has achieved 254,795 hits (page visits) during 2004! HOP stands for Help Our Planet, and HOP Shop is helping accomplish that mission in many ways. According to our customers, HOP Shop has helped to “jump-start” several million dollars of conservation technologies sales thus far (geothermal, hydronics, solar, wind, batteries, gardening, landscaping, septic products, etc).

The World Wide Web consists of millions of different web sites competing for the growing number of daily Internet visitors. Our site was launched in April of 2003. And by launched, we mean that April '03 was the first time it was advertised. Since that day, the HOP Shop has received over 534,351 hits, averaging over 24,800 hits a month! You can study a complete web stat report from the Internet server at http://www.hopshop.net/webstats/report.html.

One HOP Shop advertiser, Ingrid Mattsson of Uponor/Wirsbo, (makers of Wirsbo Home Comfort products) had this to say, “Our investment with The WATER Foundation has proven very valuable from just the first job they landed for Wirsbo (radiant heating in five tennis courts), many other leads have came to us from the first HOP Shop websites. We also sponsor a display at The WATER Foundation HQ and their on site tours generate a continuous flow of leads for our local installers. We are proud to be associated with The WATER Foundation and support their environmental efforts through creative marketing efforts like HOP Shop!”

A couple months ago, another customer brought to our attention that the HOP Shop had jumped in “web ranking” rather dramatically in a short period of time. Fraser Sneddon of Sun-Mar Composting Toilets in Canada noted that six months after our launch, we were around the 2-millionth most visited worldwide site, and as of February, we had moved up to around 1.6 millionth. No, not in the top ten, but we increased in popularity by 400,000 units in a matter of six months.

The HOP Shop is a web site that works in conjunction with our syndicated radio programs that air fun facts on conservation. The radio gets the listeners thinking and looking, and the web site completes the process, further informing, and directing visitors to companies that can help them with their particular needs. Individually, both media are effective, but together they are a synergistic and cost efficient marketing system, which accomplishes the foundation's motto that “Conservation Pays!”

For more information on how you can join the HOP Shop, call contact Jan Carner at 218 764 2321 or visit

<http://sponsor.hopshop.net>.
The WATER Foundation
9121 County Road 23, Brainerd, MN 56401
Phone: 218.764.2321 800.944.3764 Fax: 218.764.3582
Websites: www.bogfrog.com & www.hopshop.net

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Good News About the HOP Shop!

 

Brainerd, MN, January 20, 2005. Here's the good news about the HOP Shop! Things are hopping around our pad because hundreds of businesses are enjoying the rewards from being listed at the HOP Shop. If you haven't signed up yet for 2005, now would be a good time to get your listing and advertising set for the year. Read the news below and call me if you have any questions.

Jan Carner, HOP Shop Directory Services, 218 764 2321.

The WATER Foundation announced today their Conservation Marketing® website; www.hopshop.net <http://www.hopshop.net> has achieved 254,795 hits (page visits) during 2004! HOP stands for Help Our Planet, and HOP Shop is helping accomplish that mission in many ways. According to our customers, HOP Shop has helped to “jump-start” several million dollars of conservation technologies sales thus far (geothermal, hydronics, solar, wind, batteries, gardening, landscaping, septic products, etc).

The World Wide Web consists of millions of different web sites competing for the growing number of daily Internet visitors. Our site was launched in April of 2003. And by launched, we mean that April '03 was the first time it was advertised. Since that day, the HOP Shop has received over 497,968 hits, averaging over 24,800 hits a month! You can study a complete web stat report from the Internet server at http://www.hopshop.net/webstats/report.html.

One HOP Shop advertiser, Ingrid Mattsson of Uponor/Wirsbo, (makers of Wirsbo Home Comfort products) had this to say, “Our investment with The WATER Foundation has proven very valuable from just the first job they landed for Wirsbo (radiant heating in five tennis courts), many other leads have came to us from the first HOP Shop websites. We also sponsor a display at The WATER Foundation HQ and their on site tours generate a continuous flow of leads for our local installers. We are proud to be associated with The WATER Foundation and support their environmental efforts through creative marketing efforts like HOP Shop!”

A couple months ago, another customer brought to our attention that the HOP Shop had jumped in “web ranking” rather dramatically in a short period of time. Fraser Sneddon of Sun-Mar Composting Toilets in Canada noted that six months after our launch, we were around the 2-millionth most visited worldwide site, and as of February, we had moved up to around 1.6 millionth. No, not in the top ten, but we increased in popularity by 400,000 units in a matter of six months.

The HOP Shop is a web site that works in conjunction with our syndicated radio programs that air fun facts on conservation. The radio gets the listeners thinking and looking, and the web site completes the process, further informing, and directing visitors to companies that can help them with their particular needs. Individually, both media are effective, but together they are a synergistic and cost efficient marketing system, which accomplishes the foundation's motto that “Conservation Pays!”

For more information on how you can join the HOP Shop, call contact Jan Carner at 218 764 2321 or visit <http://sponsor.hopshop.net>.
The WATER Foundation
9121 County Road 23, Brainerd, MN 56401
Phone: 218.764.2321 800.944.3764 Fax: 218.764.3582
Websites: www.bogfrog.com & www.hopshop.net

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2004 Press Releases

 

 

Energy Trivia® Debuts in New Jersey!

September 7, 2004. Brainerd, MN. A new series of radio vignettes from The WATER Foundation debuts in New Jersey. The radio series called Energy Trivia®, hosted by Bog Frog™, was created in conjunction with The New Jersey Sun project. Also known as the Renewable Energy and Economic Development Program; New Jersey Sun is an innovative project which has a mission to educate, sell, install and service photovoltaic (PV) systems throughout New Jersey. Visit the website www.newjerseysun.com for more information.

This marketing project is the first of its kind in the USA. New Jersey has set the pace for the rest of the nation, by offering generous incentives for solar PV systems. Energy Trivia’s role is to syndicate its series of fun trivia questions to promote and educate homeowners about solar power. Each Energy Trivia® program is sixty seconds in length, in a question and answer format. The shows teach us about ways we can all save money and become more energy independent.

Energy Trivia® will begin airing in New Jersey, September of 2004. Other US radio stations will be able to air this new radio series January of 2005. If your station is interested in the Energy Trivia® radio series or your company would like to participate in New Jersey Sun, please contact Nancy Schauer 218.764.2321.

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Outdoor Trivia Teaches Our Troops!

 

Brainerd, MN, June 11, 2004. The WATER Foundation and the American Forces Network (AFN, the Radio and Television Network for the US Department of Defense) announced today another development in their cooperative effort to entertain and teach our troops around the world. AFN has been airing the foundation’s conservation programs, Outdoor Trivia® and Bog Frog® Tips since 1994. To help promote conservation, the AFN is now allowing underwriting messages from the foundations sponsors to be placed as advertisements within each Outdoor Trivia episode, exactly like Public Radio spots.

The WATER Foundation produces and syndicates radio tips and trivia shows about conservation and our natural environment. AFN has been airing their award-winning Outdoor Trivia shows (host David Winkelman plus Bog Frog’s Tips) for ten years now on this vitally important radio network. This cooperative effort provides fun ways for English speaking people the world over to learn about nature and conservation, and now they can learn about the programs supporters too!

The AFN is one of the largest radio networks in the world, airing around the clock in all time zones. Airing in 179 countries, it is estimated that AFN is heard by an average of over 880,000 Department of Defense personnel and their families stationed overseas. AFN also transmits programming to US Navy ships on deployment using Direct To Sailor (DTS) and short wave transmitters. AFN stations (both AM and FM types) are located at the website http://myafn.dodmedia.osd.mil.

AFN provides one News/Sports/Talk service, one News Radio Service, two Sports/ Talk services and seven Satellite Music Format services. Each of these 11 radio formats air Outdoor Trivia and Bog Frog Tips to its’ audience. So, Bog Frog is ‘out there’ in a big way, hopping around the world, spreading the word about conservation to everyone who listens to AFN to hear English speaking radio from their “own pad” back in the USA.

The AFN also has a large “shadow” audience in addition to the military personnel, from hundreds of other radio stations around the world who download the programming from AFN and rebroadcast it on their stations. In many cases, this is the only English speaking radio broadcasts available to Americans and other travelers abroad. Over 900 of the satellite downloading equipment sets have been purchased by other radio stations, but there is no exact way of measuring this massive audience.


Starting during July of 2004, The WATER Foundation began placing messages for the foundation’s sponsors into AFN, using Public Radio advertising guidelines. Listeners around the world will be able to find more information about conservation technologies from the 15 second underwriting messages featured in the programs, between the trivia segments. Because of this new feature, all the men and women in the military service, as well as other listeners, will hear the names and websites of the companies who support Outdoor Trivia.

The WATER Foundation also is placing messages about the foundation’s useful website, www.hopshop.net, into the Outdoor Trivia programs, so listeners can navigate to all the information about conservation products, services and contractors that are available through the HOP Shop. So the AFN is now helping massive numbers of people who want to practice conservation by providing them with Internet pathways to the practical resources found at the HOP Shop.

Your company or organization can participate in both the radio and the HOP Shop. Since we are now able to air messages using Public Radio guidelines, we can carry a full fifteen seconds message for sponsors and underwriters who want to support this important effort. If your company supports our Outdoor Trivia education, contact a Radio Underwriting Rep from The WATER Foundation at 218 764 2321. Visit a brief Outdoor Trivia overview online to learn more or hear some sample programs at: http://www.bogfrog.com/marketing/radio-advertising/outdoortrivia.htm

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Bog Frog and Goodyear Teach Our Troops!

June 18, 2004. The WATER Foundation announced today the airing of radio spots about Goodyear leadership in conservation and tire recycling to all our troops around the world via the American Forces Radio Network and the Outdoor Trivia radio shows.

The WATER Foundation produces and syndicates radio tips and trivia shows about conservation and our natural environment. AFN has selected their award-winning Outdoor Trivia shows (with host David Winkelman and Bog Frog (companion “Frog Friendly” conservation tips), to air daily on their massive radio network across America and around the world. This cooperative effort provides entertainment and education for our troops the world over to learn more about nature and conservation.

The AFN is one of the largest radio networks in the world, airing around the clock in all time zones. Airing across the USA and in 179 countries, it is estimated that AFN is heard by an average of over 880,000 military personnel and their families every fifteen minutes. AFN also transmits programming on non-military stations, as well as to US ships at sea using Direct To Sailor (DTS) and short wave transmitters. Information about AFN affiliated stations (AM, FM and short wave frequencies) are located at the website http://myafn.dodmedia.osd.mil.

Starting on June 16th 2004, The WATER Foundation began placing messages for Goodyear into AFN, using Public Radio advertising guidelines. Listeners around the world will learn about Goodyear leadership and hear the URL for the Goodyear website from the radio programs. Between the combination of AFN and Outdoor Trivia, the foundation is now helping massive numbers of people who want to practice conservation by providing them with Internet pathways to the practical resources like tire recycling, oil recycling and pollution prevention services.

As the worlds tire industry leader, Goodyear has built a legacy and a reputation of environmental responsibility. Reclaiming scrap tires as fuel, crumb rubber or retreading keeps over 400,000,000 tires per year from becoming waste in the USA and Canada. For more information on tire recycling, see www.retread.org. More tires are now being recycled (percentage-wise) than are aluminum cans!

For more information on AFN radio, call The WATER Foundation at the number above. Visit the Outdoor Trivia online to learn more or hear some sample programs at: http://www.bogfrog.com/marketing/radio-advertising/outdoortrivia.htm

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Windy River Fair at the Morrison County Fair

May 20, 2004, Brainerd, MN. Starting on July 28 through August 1, 2004, the Sustainable Farming and Renewable Energy fair called the Windy River Fair will be held in conjunction with the Morrison County Fair at the fairgrounds in Little Falls, MN. Morrison County, being a largely agricultural area and centrally located in Minnesota, was chosen as the location for the annual Windy River Fair recently. Morrison County Agricultural Society (Fair Board Members) support conservation efforts and want to provide people across Minnesota and the Midwest the opportunity to see, touch and study the latest conservation technologies and practices that they could have on their property.

Windy River Fair brings displays, booths and education materials for the public on sustainable technologies and conservation products such as: Wind Turbines, Solar Power Systems, Geothermal HVAC, Organic Meat Production, Methane Digesters, Ethanol/Bio-Diesel Fuels, Outdoor Wood Heat, Used Motor Oil Burners, Recycled Plastic Lumber, Better Building Materials, Hybrid Electric Cars, Natural Farming/Gardening Products, Locally Raised Organic Foods, On-Farm Production & Processing, Organic Clothing, Composting Toilets, Irrigation Products to Save Water, Water Testing Kits and other interesting, practical products for home, farm and gardens.

Workshops will be conducted by some of the leading experts in the Midwest. Leading presenters will conduct easy and fun seminars on topics such as: “Geothermal: Free Energy From the Earth”, “Is Wind Power a Good Investment for You?”, “Energy from the Sun”, “The Care and Feeding of your Septic System (Potty Training)”, “Permaculture: The Next Step in Sustainable Agriculture” and “Productive Animal Husbandry”. There will also be a Politicians forum to discuss Environmental Policies.

The Morrison County Fair typically has an average of 10,000 attend the fair each year, according to Aaron Olson, Vice President of the county fair board. The grounds are spacious, with 100 acres for fair activities, a fun midway, grand stand shows, industry and government display buildings and now, with the special conservation attractions (via the Windy River Fair), the Morrison County fair has more a meaningful, unique draw among all the county fairs in the Midwest.

The fair is a combined effort of the Sustainable Farming Association, The Morrison County Agricultural Society and The WATER Foundation. For information on how you can exhibit or be a part of this exciting fair, contact David Winkelman at The WATER Foundation, 218 764 2321 or david@bogfrog.com.

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Lakes Area Automotive Industry Rallies Around An Innovative Used Oil Recycling Program

April 02, 2004 in Brainerd, Minnesota:                                                                               

The WATER Foundation has teamed up with The Lakes Area Automotive Industry Council (LAAIC), Crow Wing County Solid Waste (CWC), and The East Side Oil Company (ESOC) to provide an easy, free means to recycle used motor oil and oil filters in Central Minnesota.  Keeping our waterways clean will keep our tourism industry healthy, and in the best interest of everyone.

 

With the rapid expansion and development of the Lakes Area population and highway system, the need to protect our beautiful lakes, rivers and wetlands is stronger than ever. Since 1993, through its Eco-Auto Tips on local radio stations, The WATER Foundation has been encouraging the local automotive stakeholders and citizens to adopt an oil-recycling program.  Now, the community has rallied around the concept establishing an excellent infrastructure for oil and filter recycling.  The foundation has established a useful website for the community to locate CWC facilities and other responsible businesses that recycle oil, oil filters, antifreeze and other hazardous materials.  Local citizens are being educated to go to www.hopshop.net to find the free drop-off sites and many other conservation resources.

 

With the opening of eight CWC oil-recycling facilities, there is a state-of-the-art facility within 10 miles of any resident of the county.  Motor oil does not wear out it just gets dirty, therefore the used oil is cleaned and resold again to other markets, especially for use as fuel in making asphalt.  Also, any business that sells oil or changes oil is required to recycle used oil too.  Look for the placards in your local automotive business this April.

 

Brainerd; Behind the fire dept. on Laurel St.

Baxter; City Maintenance Garage, Industrial Park Rd.

Barrows; At the Town Hall

Crosby; 1st St. SE Behind the Phillip’s 66 Station

Crosslake; City/County maintenance complex

Crow Wing County Landfill; 15732 State Hwy 210

Emily; Maintenance garage, county Rd. 1

Garrison; Behind Garrison City Hall, next to the tennis courts

 

Central Minnesota is rapidly becoming the statewide leader in used oil recycling.  Instructional placards, highway billboards, radio spots, a website, and other public service announcements about the program will start to hit the area during the month of April.  Touting The WATER Foundation’s mascot for clean water, Bog Frog, the LAAIC is offering special 5-gallon bucket kits (donated by Heartland Tire) for any Do-It-Yourself oil changer to conveniently drain crankcases and filters into one simple kit.  Proceeds from the kit go towards funding a scholarship at Central Lakes College Automotive Department. 

 

Crow Wing County Solid Waste Officers John Maattala and Doug Morris have created statewide leadership in recycling oil and many other toxic materials.  In Addition to the Oil and Oil filters, the County landfill now reclaims many toxic products such as paint, sealers, pesticides and various other toxic materials.  According to The WATER Foundation, our area waterways, which attract our largest industry (tourism), are being protected better in CWC than any other county in Minnesota.  The County is now being considered for the Governors Award for Pollution Prevention. 

 

Recycling the waste from automotive industry turns polluting materials into useful product for other markets. Using good old American ingenuity, Jim Feneis of East Side Oil Company in St. Cloud has created a moneymaking business from used motor oil.  Now in their 41st year, ESOC has incorporated industrial technology in the building of these oil-recycling installations.  Featuring underground double walled tanks with heavy-duty concrete slabs and two-foot thick walls around the perimeter, the facility can withstand accidents with no adverse effects. The oil is collected with huge vacuums, which remove even the heavy sludge from the tank bottoms.

 

The www.hopshop.net website contains all the background, laws, guidelines, locations, partners and community programs available for participation by citizens and businesses in Central Minnesota.  These include the Racing to Recycle night at North Central Speedway, the Eco-Auto Radio Tips, the Bog Frog Bucket Program, and Safety & Pollution prevention training for auto mechanics through CCAR’s S/P2 program.

 

The Foundations mascot, Bog Frog, encourages everyone to practice conservation.  Frogs are an indicator species for the health of our waterways and Bog Frog reminds us that every little thing we do for conservation helps a tad!  This oil recycling kit is also available as a fundraiser for area youth groups (Scouts, 4-H, school groups) who want to help keep our lakes clean.  See www.hopshop.net and or visit the WATER Foundation’s HOP Shop east of Brainerd one half mile past the Nokassippi River between Upper and Lower South Long Lakes.  Call (218)764-2321 for a tour.

 

Start your engine, and come see us at The Commerce and Industry Show!  Enter to win a 1996 Ford Windstar Van and purchase a useful Oil Recycling Bucket. These proceeds will go towards the CLC Foundation Automotive Technician Scholarship Fund. The Oil Recycling Buckets will also be sold at the CWC booth. The WATER Foundation, along with The Lakes Area Automotive Industry Council (LAAIC), Crow Wing County Solid Waste (CWC) and The East Side Oil Company (ESOC) look forward to seeing you at the show!

 

For More Information Contact Nicholas Novitzki (218) 764-2321

 

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Conservation In Construction

 

Brainerd, Minnesota, April 02, 2004.

 

The WATER Foundation has teamed up with Minnesota Waste Wise, Crow Wing County Solid Waste and Mid Minnesota Builders Association to create leadership for conservation in the construction industry of Central Minnesota.

 

With the opening of the HOP Shop near South Long Lake, property developers, builders, contractors, architects, designers and the public now have a place to view first hand the latest in conservation technologies for construction of new buildings. 

 

Featuring geothermal heating and cooling, solar electric panels, a wind turbine, permeable pavement, biological-composting septic system, greywater landscape irrigation, hydronic energy transfer system (for heating and cooling), a duel-fuel outdoor wood boiler, recycled plastic decking, recycled pavements, never-crack sidewalks, no VOC paints/sealers/fabric, recyclable carpeting, geodesic domes, geothermally cooled cold storage (a hi-tech root cellar), water flowforms for pond gardening without chemicals and much, much more.

 

Central Minnesota is rapidly becoming the statewide leader in conservation services and technologies. With the rapid expansion and development of environmentally sensitive real estate, the need to protect our beautiful lakes, rivers and wetlands is stronger than ever.  The WATER Foundation is rallying the construction industry to engage the latest water efficient, energy efficient, low-impact building technologies and techniques.  We encourage any potential home or business builder to take a tour of the HOP Shop (the Help Our Planet Shop) by calling 218 764 2321.  See map on reverse side.

 

Crow Wing County is a leader in recycling many materials.  The landfill and other locations around the county now reclaim many toxic products such as paint, sealers, used oil, filters, pesticides and various other building materials.  Recycling the waste from construction jobs turns waste material into a useful product for other markets.  The WATER Foundation has recently joined the Mid Minnesota Builders Association in the hopes that homebuilders, developers and MMBA members will begin to implement the environmentally responsible and efficient new technologies as can be seen at the HOP Shop.   The website www.hopshop.net has more details on the technologies.

 

 Visit the WATER Foundation’s HOP Shop east of Brainerd one half mile past the Nokassippi River between Upper and Lower South Long Lakes.  Call 218 764 2321.

 

 

Our mascot, Bog Frog encourages everyone to practice conservation.  Frogs are an indicator species for the health of our waterways and Bog Frog reminds us that every little thing we do for conservation helps a tad!  See www.hopshop.net

 

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Bog Frog Teaches Our Troops!

   March 3, 2004

 

The WATER Foundation and the Armed Forces Network (AFN, the Radio and Television Network for the US Department of Defense) announced today their ten year anniversary of radio cooperation in teaching and entertaining our troops around the world.  AFN has been airing the foundation’s conservation programs, Outdoor Trivia® and Bog Frog® Tips since 1994.  To mark the occasion, some new features are being added to the effort to help listeners around the world, via the foundations new Internet site, the HOP Shop (Help Our Planet® Shop) at www.hopshop.net.

 

The WATER Foundation produces and syndicates radio tips and trivia shows about conservation and our natural environment.  AFN has been airing their award-winning Outdoor Trivia shows (host David Winkelman) plus Bog Frog Tips for ten years now on their vitally important radio network. This cooperative effort provides fun ways for English speaking people the world over to learn about nature and conservation. 

 

The AFN is one of the largest radio and television networks in the world, airing around the clock in all time zones.  Airing in 179 countries, it is estimated that AFN is heard by an average of over 800,000 Department of Defense personnel and their families stationed overseas. AFN also transmits programming to US Navy ships on deployment using Direct To Sailor (DTS) and short wave transmitters. AFN stations (both AM and FM types) are located at the website http://myafn.dodmedia.osd.mil.

 

AFN provides one News/Sports/Talk service, one News Radio Service, two Sports/ Talk services and seven Satellite Music Format services. Each of these 11 radio services provides Outdoor Trivia and Bog Frog Tips to its’ audience. So, Bog Frog is ‘out there’ in a big way, hopping around the world, spreading the word about conservation to everyone who listens to AFN to hear English speaking radio from their “own pad” back in the USA.

 

Starting during Earth Month (April 2004), The WATER Foundation will begin placing messages for the HOP Shop and foundation sponsors into AFN, using Public Radio advertising guidelines.  The HOP Shop is a Resource Directory for conservation practices and technologies that Help Our Planet in many ways, which will help people in any country. Listeners around the world will be able to find more information about the Bog Frog’s Tip topics and conservation technologies mentioned in the programs.  Between the combination of AFN and the HOP Shop, the foundation will now be helping massive numbers of people who want to practice conservation by providing them with Internet pathways to the practical resources.

 

 

Your company or organization can participate.  Since we are now able to air messages using Public Radio guidelines, we can carry these type messages for sponsors and underwriters who want to support this important effort.  Contact The WATER Foundation at 218 764 2321 if you wish more information or may wish to be a sponsor or underwriter for our radio programs.  Visit the Outdoor Trivia website kit to learn more or hear some sample programs at: http://www.bogfrog.com/marketing/radio-advertising/outdoortrivia.htm

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Direct Global Contract

 

January 21, 2004

 

The WATER Foundation announced today that it was awarded a $100,000 contract from Direct Global Power, Inc (DGP) for radio education and marketing of their innovative solar electric project in the state of New Jersey (called NJESCO). The goal of the project is to create a infrastructure of experts that can sell, install and service photovoltaic (PV) systems throughout New Jersey, starting in 2004. This project is the first of its kind in the USA. Direct Global was one of 10 companies that received more $2.7 million in grants from the BPU/Office of Clean Energy REED Awards Program Renewable Energy and Economic Development) to develop renewable energy resources in New Jersey.

 

Starting in mid 2004, in conjunction with the New Jersey Board of Public Utilities, Madison Energy, RWE Schott Solar and Direct Global Power, The WATER Foundation will implement a series of radio efforts to help listeners learn about the excellent solar incentives for their buildings. At the core of the effort, the foundation will be syndicating its series of fun Energy Trivia™  radio tips to New Jersey radio stations, containing infomercial messages which educate and then direct listeners to websites where they can learn how affordable it is to put a Solar Electric rooftop on their buildings.

 

In a bold move, Governor James E. McGreevey has created incentives for energy efficiency through their Clean Energy Program that surpasses any in the nation. “Under Governor McGreevey’s leadership, New Jersey is becoming the Green Power State and one of the countries solar industry leaders,” said Jeanne M. Fox, President of the New Jersey Board of Public Utilities. “A viable sales, installation and maintenance infrastructure has been a missing link in the greater deployment of solar electric products,” said Jim Torpey. Torpey is the President and Project Manager of Madison Energy Consultants. “Everyone knows where to go to get their furnace fixed but almost no one can tell you where to go to buy a PV system. This program will fix that.”

 

Rick Lewandowski, DGP’s president adds, “We have the right team, the right products at the right time and in the right place - New Jersey. There are over three thousand HVAC companies in New Jersey alone and they’re prime candidates to be taking Schott’s extraordinary suite of prepackaged PV systems to market.” Mr. Lewandowski goes on to say, “I believe The WATER Foundation’s part of the proposal was a big part of the reason we were successful. We are anxious to begin this project and look forward to working with the foundation on this and future projects.” For NJESCO project enquiries, contact DGP at 845.687.2406.

 

David Winkelman, President of The WATER Foundation, stated that “The foundation is pleased to be of assistance to Direct Global Power, the small businesses (ESCOs) and the citizens of New Jersey. Moving towards more sustainable energy sources is how we can overcome several challenges facing our nation. Our seventeen years of experience as the nations leading radio syndicator of conservation programs is being called upon to help build this great program. We know that the strategy of radio broadcasts which direct people to the Internet is a good way to inform those who want to find the local resources for getting solar energy systems on their buildings. We hope other states follow the excellent leadership this program offers.”

 

The WATER Foundation is a central Minnesota based organization, specializing in conservation technology education. Visit the website www.bogfrog.com for more information on all our services and radio programs. There you can find a map to visit our award winning Eco-Dome facilities, which are open to the public, 8am-5pm, M-F. Our facilities, incidentally, which are powered by solar and wind electricity, have a virtually zero impact on our environment. Radio stations are invited to call us at 218.764.2321 for more information on the criteria and requirements needed to participate.

 

 

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Conservation Pays for Ace in Atlanta!

 

BRAINERD, MN, November 6, 2003.  The WATER Foundation announced the winner of the Ace Store Show Special from the Atlanta Ace Convention, which ran from October 24th to the 27th, 2003.  The winning store was picked from a roster of 122 Ace stores that signed up for the Ace Conservation Initiative (ACI) programs at the foundation’s booth at the World Congress Center in Atlanta.  The WATER Foundation is pleased to announce that the A.D. Naylor Company, Inc., of Oakland, Maryland, won a set of Conservation Marketing Tools and Programs proven to generate thousands of dollars of non-traditional sales from conservation products.

 

The show was a winner for Ace Hardware and The WATER Foundation as well!  A tad over 2,800 Ace Stores were present, which nearly set a record for Ace Corporation, and 1500 vendors were there, making it one of the best Ace shows ever.  Everyone enjoyed the wholesale shopping spree, great workshops, fine food and entertainment for four full days.  This was The WATER Foundation’s 10th Ace show attendance and they did set a new Ace record with 122 new Ace stores signing up for the ACI Programs.  The foundation’s mascot, Bog Frog®, helped get things hopping with his familiar presence to the many hundreds of Ace stores who have used his image and programs to make Conservation Pay in their local markets.

 

The winning entry was made by Don Mason, the general manager of the A.D. Naylor & Company, Inc. an Ace hardware store located up in the mountains of Oakland, Maryland.  A.D. Naylor & Company, Inc. has been in the hardware business for over 120 years!  They were previously True Value for 40 years, and switched to Ace Hardware 3 years ago.  Don is pleased to belong to Ace and says, “It has been a good relationship so far!”  Naylor Ace does quite a number of promotions a year, and is looking forward to using the conservation tools and Bog Frog® in their spring Power Equipment promotion.

 

The winnings include a set of 39 radio advertising tools, the foundations popular GreenGuide®  for Ace stores, a full weeks rental of the Bog Frog® mascot costume, an Operation HOP elementary school conservation kit customized for their store and a special Internet advertisement listing on the popular conservation directory at www.hopshop.net.  All these tools and more are part of the Ace Conservation Initiative (ACI), which has helped over 850 stores and scores of vendors build their business with Ace.  Vendors can visit the website ace.bogfrog.com for more details on participation.

 

The ACI is a series of profitable conservation merchandising programs designed to make Ace the place to buy conservation items and find recycling services.  ACI programs are continuing to pay for Ace Stores in a bigger way each year.  For instance, Mark Jeronimus, from the Ace store in Duluth, MN, told us about selling a record number of 168,000 efficient light bulbs through the Energy Star program called Change a Light, Change the World.  Many other stores said they had sold thousands of extra bulbs as well, because of the Energy Star program.  Other Ace stores like the Frattalones in St. Paul, MN, had sold 50 lawn mowers in a single day, with the Mow Down Pollution program.  Larry, Penny and Erik Hassett of Palo Alto Ace in California said they have now sold over 5 million dollars of Solar Electric Systems in just the past three years!

 

David Winkelman, President of The WATER Foundation had this to say:   “Many Ace Retailers are becoming leaders in sales of conservation products and services. As the strongest hardware co-op of independent, community-minded stores, Ace is in a great position to prosper as Americans install conservation technologies, community by community.  Our future needs conservation and Ace is helping make Conservation Pay for everyone!”  Ace Hardware Corporation and The WATER Foundation have worked together on conservation programs since 1994.

The WATER Foundation remains a leader in communicating news and information on conserving natural resources and energy.  For more information, contact TWF at 1.800.944.FROG, visit www.bogfrog.com.  Or send an email to ace@bogfrog.com.

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SIMON SAYS RECYCLE!      

Eco-Auto® Winner Chosen for 2003

 

September 19, 2003, Brainerd, MN. The WATER Foundation is pleased to

announce the winner of the 2003 Conservation Marketing™ contest for their Eco-Auto initiative; the winners are Greg, Bill Jr., and Angie Simon of Simple Simon Tire & Car Care, Goodyear / Gemini dealers out of Baton Rouge, Louisiana. Simple Simon Tire and Car Care used an innovative series of integrated Eco-Auto promotions to qualify them as the winners for 2003!

 

The promotions were spearheaded by radio broadcasting of Eco-Auto Radio Public Service Announcements (PSAs, i.e., Eco-Auto Radio Tips) on four local radio stations.  By using concise wording, the tips qualified as PSAs, so the radio advertising was free, even though their business name was featured.  Appealing to the conservation cause, the Simons convinced the stations to air the Public Service Announcements for several months leading up to Earth Month (April), thus gaining a good frequency of radio advertising at no additional cost.  Angie Simon states, “Showing the public that we are eco-aware has taken our image and kicked it up a notch, and BAM! Our customers are pleased that we are doing our part for the environment.”

 

In addition to the radio campaign, Simple Simon features program mascot, Bog Frog, in their showroom, using the Frog Friendly Tips cards, the Eco-Auto poster and a “kid’s corner” in their waiting room, featuring Bog Frog coloring pages and other fun materials for kids.  Making sure the kids enjoy their visit to Simple Simon Tire and Car Care has resulted in parents who are telling their friends and neighbors about the great service!

Simple Simon cleverly connected to community conservation programs as well, building a tremendous amount of goodwill (and free advertising!) through support of efforts like the annual Baton Rouge Earth Day celebration.  The Simons had this to say, “We were proud that we were able to represent the automotive industries efforts to do their part through the use of the Eco-Auto program.  Bog Frog was a smashing success as he walked in the parades, waving and shaking hands with the children!”

 

Their booths had literature on recycling automotive products for the adults and Eco-Auto coloring book pages for the children.  The overall Eco-Auto promotional efforts were orchestrated in a timely manner with radio advertising and print materials distribution, sending many new customers in the door, which increased their sales and traffic without the large advertising budget typically needed to generate the large amount of good advertising impressions they received.  The Simons say, “Eco-Auto has become a cornerstone in building our business image and we applaud The WATER Foundations efforts to make us all more eco-aware!”

 

David Winkelman, president of The WATER Foundation had this to say, “Simple Simon Tire & Car Care is a good example for all Goodyear dealers, having shown how easy it is to make Conservation Pay!  There has never been a better time for Eco-Auto because of rising prices for fuel, energy, and the cost of pollution.  Americans need to save money on auto expense, reduce our dependence on foreign oil and reduce pollution.  When Simon Says “Recycle”, they mean business!”

 

The Eco-Auto conservation contest is an annual function of The WATER Foundation, a leading conservation organization from Minnesota.  Eco-Auto radio tips are carried on over 800 radio stations across America.  Bog Frog, the spokesphibian and mascot for The WATER Foundation, has become a national icon for clean water and is one of the hosts of Eco-Auto.    

 

The winner of the Eco-Auto contest will receive an expense paid vacation including three days of fishing and/or golfing in one of the most delightful outdoor recreation areas in America, Cragun’s Golf Resort. Craguns is sited on South Gull Lake in the beautiful Brainerd Lakes MN. In addition to being one of Minnesota’s principal resorts, Cragun’s is acknowledged as the largest National Audubon Signature Sanctuary. Also, Cragun’s Golf course The Legacy, is recognized as mid-west’s “course of the Year.” For more information on this resort take a glance Cragun’s web-site www.craguns.com. In addition, the winner will have the chance to experience an inspiring tour of the internationally acclaimed Eco-Dome Conservation Education Center.

 

 The beautiful award plaque for Simple Simon Tire will be presented at the Goodyear convention next February.  Further information on Eco-Auto can be viewed that The WATER Foundation’s website www.bogfrog.com/goodyearguide.htm.  Eco-Auto kits such as the one used by Simple Simon are available from The WATER Foundation by calling (218) 764 2321 or e-mailing info@bogfrog.com.

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Ace Conservation Initiative (ACI)                                

 

July 22, 2003.  The WATER Foundation announced today the beginning of a new phase of their conservation initiative with Ace Hardware.  Called the Ace Conservation Initiative (ACI), the program stems from a mutual commitment to help reduce pollution and increase business at the same time.  The initial phase of the ACI, which started in 1994, was an “advertorial” phase with the theme “Conservation Pays!” promoted via the foundations nationally syndicated radio programs and mascot, Bog Frog®.  The new ACI phase will focus on sales and merchandising of Ace vendor products which help conserve natural resources and reduce pollution.

 

More Ace Retailers are making conservation pay than ever before…partly because it’s the right thing to do, partly because of increasing regulations and partly because the cause creates more loyal customers and new business.  Whatever the reason, many Ace stores now host successful conservation programs ranging from internal recycling efforts to active merchandising efforts.  For example, Palo Alto Ace Hardware is the leading retailer of residential photovoltaic (solar electric) systems in California, which is the leading solar state!  Denny and Kathy’s Ace is the leading DIY promoter of Paint Recycling in Minnesota.  The Big Horn Home Improvement Center (Ace store and lumberyard in Colorado) has received a prestigious environmental award from the American Institute of Architects for its new building center.  The list is long…suffice it to say that most Ace retailers are moving towards conservation at a good pace...some faster, some slower, but all with similar directions: first, cleaning up their own operations and then letting the public know about conservation products they offer.

Mike Bodzewski, Senior VP of Marketing for Ace Hardware Corporation had this to say:  “Our commitment to conservation is important to us.  Not only is conservation vital for helping future generations have a better quality life, but we see great sales and profit potential for Ace vendors and stores.  The EPA estimates that sales of conservation-oriented products have grown to over 130 Billion dollars in 2002, up 35% from 1995.  Included are products that save energy and water, reduce pollution and waste, products made from recycled content and those which provide more natural, safer alternatives.  We plan to provide the best conservation items for Ace Retailers to sell and we want Ace to become the leader in sales of conservation products.  I have confidence that our partnership with The WATER Foundation will help us accomplish these goals because of the excellent work they did for Ace during Phase One of our ACI, starting in 1994.”

Current and prospective Ace Vendors are invited to submit their product information to The WATER Foundation for consideration in the Ace Conservation Initiative.  The products will be initially considered for their actual benefits to conservation:  energy savings, water savings, pollution and waste reduction, recycled content, as well as other health and safety considerations.  The WATER Foundation is working with both the Ace Merchandising and Advertising departments to create effective merchandising and promotional strategies.  Vendor products chosen will be advertised through Ace nationally in radio, print and the internet.  A booth will display chosen vendor products at the upcoming Ace convention this October.

 

David Winkelman, Director of The WATER Foundation said this in a recent meeting:  “Independent hardware retailers and vendors can prosper from the growing trend towards conservation technologies.  Personal service and assistance drives conservation efforts, such as energy retrofits, pond gardening and recycling programs.  Enterprising retailers can tie-in with local electrical, plumbing, HVAC contractors and recyclers to do installs and service for their customers.  People want the personal service that the independent, community-minded store can supply.  It’s a natural marketing match.  Look at the growth of the recycling industry as an example:  Over 80% of Americans now recycle something, compared to only 20% in 1990.  Thousands of businesses have prospered from community-based recycling programs.”

 

Participating Ace Vendors will also become eligible to earn Conservation Merchandise awards given by The WATER Foundation and Ace each year.  Recognition and publicity will further enhance sales since winning products will be featured in trade media, conventions and related websites.

 

For more information on the ACI, contact The WATER Foundation at 218 764 2321 or email to acevendor@bogfrog.com.  Vendor Sales Reps are welcome to visit the foundation’s headquarters near Brainerd, MN to learn more about the Ace Conservation programs.

 

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Building Solutions for Changing Times

July 21, 2003.  The WATER Foundation announced today the installation of the first-ever building-integrated solar electric roof on a commercial construction and contractor office building in the state of Minnesota.  This innovative solar electric solution is part of the beautiful new office complex designed by, built by, and built for Winkelman Building Corporation (WBC), a leading commercial/industrial, and design/build firm located in St. Cloud, Minnesota.  The photovoltaic (PV) panels attach directly to the metal roof via a permanent adhesive, rather than traditional metal structures such as frames, supports, or tracking mechanisms.  This building-integrated solution is state of the art for the solar industry and is designed to allow solar electric sources to be efficiently and economically installed on virtually any commercial, industrial or residential building.

 

Although there are residential installations of similar technologies, the WBC installation is the first field-applied PV roof ever installed by and for a commercial contractor in Minnesota. WBC has been a leading commercial and industrial general contracting firm in the Mid-west since 1969.  From the beginning, WBC has used their expertise to offer construction management and customized design/build services in the private and public sectors.  Their slogan, Building Solutions for Changing Times, is reflected in their adoption of this new energy sourceOne of the reasons for this innovation is to make the WBC office building a functional display for other building owners or contractors to get “hands-on” experience with the latest energy solutions.  With rapidly increasing energy prices, utility deregulation, and increasing power outages, this type of building-integrated energy solution is a necessity in the world today.  

 

Duane Schultz, President of WBC, commented on the firm’s interest in photovoltaics:  “The opportunity to take advantage of the value of solar energy and incorporate it into the design of our new office building created a unique win-win-win situation.  Not only does our company enjoy the benefits of this green energy source but we can also more effectively illustrate its inherent benefits to those customers who may be considering photovoltaics in their own projects.  By working with Innovative Power Systems and The WATER Foundation, WBC is also contributing efforts to increase awareness of the flexibility and unique applications of this new technology in the commercial and industrial sectors in Minnesota.”

  

The WATER Foundation designed and helped install this state of the art technology as part of their Conservation Technologies Construction services.  Innovative Power Systems of Minneapolis, a certified installer for Uni-Solar products, was hired by the Foundation for the installation.  Smolnik Electric Inc. of St. Cloud and Granite City Roofing Inc. participated in varying stages of the installation.  The photovoltaic array (solar panel array) consists of 32 flexible solar panels, each producing sixty-four watts at peak output. The panels are unobtrusively adhered between the standing seams of a standard metal roof.  At the top of each solar panel underneath the roof flashing, junction boxes are tastefully concealed. The panels are connected to a Sunny Boy 2500U inverter, which connects to the buildings service entry from Xcel Energy. 

 

There are no batteries needed for this system, there are no moving parts to wear out and it boasts a 20 year guarantee on the solar panels and electrical components.  Another nice feature of this system is that the size of the PV array can be easily increased in capacity if the owner decides to expand the building. There is little maintenance required other than keeping the roof clean.  Since the south facing roof has a 4-12 pitch, it has a good sun angle year round.  In the reception area of WBCs offices, a BetaBrite sign displays the amount of electricity being generated so that any curious visitor can readily see the production.  The system generates a maximum of 2000 watts per hour and in Minnesota, we have an average of 4.5 hours of full sun per day, year round.

 

Xcel Energy, through the Minnesota Department of Commerce, provides incentives for projects like this, equal to $2,000 per kilowatt of rated power (up to 4 KW).  There are other incentives available, such as accelerated depreciation, a hefty income tax credit and a federal production incentive.  By utilizing all of these incentives, nearly 50% of the cost can be recaptured within the first few years.  Then, of course, the electricity generated by the solar panels will pay for the rest of the system within ten to fifteen years, depending on power prices.  In the mean time, the solar panels help decrease WBC’s electric bill and may even spin their meter backwards, supplying electricity to Xcel Energy when the roof is generating more than is being used in the building. 

 

The WATER Foundation has been a leader in Conservation Technologies Education since 1986 and has won numerous awards for its building projects and programs.  For more information or hands-on tours of other facilities featuring solar panels, wind generators, geothermal HVAC systems, septic digesters, and more, please call The WATER Foundation at 218 764 2321.  Feel free to visit their Conservation Technologies Showcase building in person near Brainerd, MN or see their services online at www.bogfrog.com/ctc.htm.

 

More information and details on the latest solar technologies can be found the H.O.P. Shop website, a project of The WATER Foundation. Please visit www.hopshop.net for further details.   Simply click on Tours, then Solar Electricity to learn more. There, you will find educational information about solar energy solutions, photographs, and story of the WBC project. For more information on Winkelman Building Corporation, please visit www.winkbuild.com. 

The WATER Foundation remains a leader in communicating news and information on conserving natural resources and energy.  In addition to installing various conservation technologies, TWF produces and nationally syndicates radio programs on conservation. For sponsorship information or other advertising information, contact TWF at 218.764.2321, visit http://www.bogfrog.com/radio-sponsors/energy.htm

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THE HOP SHOP IS NOW OPEN FOR BUSINESS, HOP ON BY!

May 22, 2003: Brainerd, MN

The WATER Foundation announced today the public release of their new conservation technologies website,
http://www.hopshop.net . This useful, cutting-edge website will help everyone, from home owners to major developers in all stages of construction. Their mission is to help conserve natural resources by demonstrating the efficiencies of conservation technologies in construction.

Conservation Technologies include Wind Turbines, Solar Photo-Voltaics, Small Batteries, Hydronic Systems, Natural Ways of Gardening & Lawn Care and Electric Utility Generation and much more. In addition to the HOP Shop website, the foundation’s HOP Shop Building Center (formerly called the Eco-Domes) promotes these Conservation Technologies and is open to the public from 8am-5pm, M-F at 9121 CR 23, Brainerd, MN. Call 218 764 2321.

To help everyone learn how and why to use conservation technologies, they host digital product tours on the HOP Shop website and installation along with training workshops at the HOP Shop Building Center. Our Conservation Technologies Construction (CTC) team and other qualified associated provide project management services. Their services take people from “Inspiration to Installation” stages of their new buildings and property.

The HOP Shop website is filled with hundreds of pages and links to some of the finest conservation technologies and services available. Visitors not only learn how the technologies operate, conserve resources (and operational costs!) and why to purchase them, but also where to find installers or providers in their local area through zip code or area code locator services. Content is being added to the locator service weekly.

Contractors, manufacturers, installers and related organizations can participate by sponsoring the digital product tours on line at http://www.hopshop.net . The foundation also offers signage in the HOP Shop Building Center, either on an educational kiosk, in a functioning technology display or through tours of the building center. Sponsorships are handled by The WATER Foundation by calling 218 764 2321. Details are available at http://www.hopshop.net , then click on advertising.

The WATER Foundation is a leading conservation organization in Minnesota since 1986 and is responsible for the world’s largest syndication of radio programs on conservation. Outdoor Trivia®, Natural Ways®, Eco-Auto Tips®, Ocean Planet and Frog Friendly Tips® radio vignettes have been serving the public with inspiring and fun conservation education for over a decade, many featuring Bog Frog, our mascot and “spokesphibian”. For more information http://www.bogfrog.com  for information on the media services. Its sister organization, The Water Foundation, is a not-for-profit 501(c)3 public charity, specializing in research, education and membership programs for conservation. See http://www.thewaterfoundation.org  for more details.

 

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NATURAL WAYS CONTEST FOR 2003

BRAINERD, MN, December 6, 2002 - The WATER Foundation announced today that there will indeed be a Retailer Contest for Natural Ways® in 2003 in the gardening category! The winning Retailer will get to enjoy a unique Eco-Touring vacation in the beautiful Central Lakes area of Minnesota. Featuring some of the most beautiful traditional gardens, organic gardens, native gardens, greenhouses, pond gardens, natural lakes, rivers and gorgeous eco-systems in America, Minnesota is a real paradise in the fall of the year, when the winners will get to enjoy the expense paid vacation there.

The purpose of the contest is to promote more natural ways of working with the earth through local retailers who conduct gardening promotions. In 2003 we find consumers searching store shelves for natural products. For home and garden, health and personal care, consumers are reading labels in hopes of finding more natural ingredients. Progressive pharmaceutical companies, grocery companies, nutrition companies and medical doctors are promoting natural ingredients and remedies with greater success than ever before. Collectively, these steps fuse to spell not only a healthier, safer environment, but also one that is ultimately more economically sustainable.

The Natural Ways contest is an extension of the Natural Ways radio series, produced and syndicated by The WATER Foundation (see www.bogfrog.com/nw_camp.htm ). Airing six days a week on radio stations across America, Natural Ways features are only two and one half minutes long, but packs several solid facts and tips into each cleverly presented vignette. Host Clare Waters voice and manner is delightfully reminiscent of Mother Nature herself and makes the educational message a real treat for the daily audience of over 500,000 listeners (adults, aged 25-54). A Natural Ways merchandising kit is available that explains the contest and offers many effective cause-marketing tools and programs.

To win, a Retailer needs to be creative in conducting a gardening promotional campaign, whether it is in conjunction with a local gardening club, school, conservation group, pollution reduction agency or other stakeholders in their community. Judges from The WATER Foundation consider five primary factors for contestants:

1. What was the real service to nature/conservation?
2. What creative cause-marketing techniques were used?
3. How many people participated?
4. Measurable increase in business from campaign?
5. How many elements of the Natural Ways kit were utilized?

The contest entry period will be from February of 2003 to August of 2003. Entrants must be bone fide retailers of gardening supplies or services and must provide documentation of business activities, advertising and promotional efforts during the contest period. Documents include sales charts, advertising/promotional materials, news clippings, website pages, radio/television coverage, public service announcements, stories, articles and any other communications materials used. Visit The WATER Foundation website for the Natural Ways marketing kit and more details at www.bogfrog.com/nw_contest.htm .

Nestled tenuously in our soils, the earth contains many ancient secrets; some discovered long ago by natives, healers and wise people, and then forgotten in more modern times. Yet, like nature itself, such secrets have a way of reseeding themselves. Earth's natural treasures have many secrets yet to tell. We have only just begun to listen, scientifically. The WATER Foundation is helping lead the way into the 21st century through Natural Ways and all its other conservation oriented programs.

The Natural Ways contest winners will enjoy a three day stay at Ruttgers Bay Lake Lodge in the central Minnesota lakes area, featuring some of the most beautiful gardens of any resort in the state. In addition to the fine gardens, Ruttgers features a championship golf course, elegant dining in their beautiful hand hewn log lodge, great fishing, swimming and many other amenities. You can take a virtual tour at http://www.ruttgers.com . Winners will travel one afternoon and evening from Ruttgers to the Natural Ways gardening workshops at the nearby Eco-Domes. The Eco-Domes are the award-winning conservation showcase building complex of The WATER Foundation, where the winners will be awarded their plaques in an elegant celebration during an evening of choice entertainment. Touring the amazing conservation technologies installed at the Eco-Domes is just one of the rewards for the winners. Take a sneak preview of the Eco-Domes at http://www.bogfrog.com/ecotour.htm .

Please contact the staff of the WATER Foundation to enter the contest or for information on sponsorship of the Natural Ways radio series at 218 764 2321 or david@bogfrog.com .

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Scouting for Clean Water

                                                          

Becoming an Eagle Scout is a difficult challenge, requiring patience, skills, knowledge, discipline and considerable effort.  Very few Boy Scouts hang in there long enough to meet the challenge and earn this highest honor in all of scouting.  Brian Johnson of Brainerd, Minnesota however, is an exception.  Not only did he earn the 21 Badges necessary, served as a leader in his troop, completed a major community-service project, he did this all while still a teenager.  And most inspiring, Brian became an Eagle in spite of a learning disability.

 

Now Brian has graduated from High School, attended two semesters at Central Lakes College and recently began another leadership effort through The WATER Foundation, teaching automotive recycling to youth groups (to reach their parents) around central Minnesota.  The goal is to reach Do-It-Yourself “mechanics” that need to recycle used oil and filters.  Through fellow Scouts, 4-H Clubs and youth groups of all ages, Brian works with The WATER Foundation on its mission to keep our waters clean.

 

Brian states, “Just one gallon of used motor oil pollutes up to a million gallons of ground water or lake water.  In central Minnesota, we have beautiful waterways, lots of great fishing.  We all need to do our duty and take care of our waters!”  Brian is a passionate angler and his mother learned early on that all he needed was a fishing pole and a lure to keep him happy all day long.  “People who like to fish need to get together and take a pledge to recycle oil, filters and other polluting stuff.  Please join in with me and The Water Foundation…it’s easy to recycle oil and filters with our new Bog Frog Bucket kit!”  Brian says enthusiastically.  “Your grand kids will thank you when they catch their first fish!”

 

The Water Foundation, a conservation education group headquartered in the Eco-Domes near South Long Lake, started a program called Eco-Auto in 1993, to teach responsible auto care and recycling.  Bog Frog is their mascot for clean water.  Founder David Winkelman says, “Recycled materials are valuable resources and can become profit centers.  As a matter of fact, oil recycling has spawned several moneymaking businesses right here in central Minnesota.  Check out our website at thewaterfoundation.org and you will see what good old American ingenuity can do.  Please join us in this important effort in keeping our waters clean and reducing our dependence on foreign oil too!”

 

Sometime in the near future a friend of Brian’s may greet you, offering you the Bog Frog oil recycling bucket kit, complete with coupons worth $50 and a chance to win tickets to races at BIR.  Several area businesses are sponsoring the efforts too…Heartland Tire, Bauerly Companies, East Side Oil Company and Brainerd International Raceway (BIR).  If you want to help, The Water Foundation can be reached at 218 764 2321 or on the web below.  Brian Johnson and his buddy Bog Frog implore you to “Please do your share…every drop recycled helps a tad!”

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Eco-Auto® Radio Tips are Driving Business in 2003

 

 

Brainerd, MN October 2002:  Is your vehicle an Eco-Auto?  Listen to Max Mileage® and Bog Frog®, now on over 600 radio stations across America, teach simple, effective ways to help us all make our vehicles Eco-Autos and reduce pollution.  Eco-Autos save their owners money too!

 

So what is an Eco-Auto?  Eco-Autos are fuel-efficient vehicles in good working condition. Regular maintenance, proper tires, safe driving, and proper recycling of automotive fluids, batteries, tires and other parts are Eco-Auto factors that will reduce waste, emissions, conserve fuel, other natural resources, and save the owners money.

 

Back stronger than ever for the ninth consecutive season, the Eco-Auto radio tips series, produced and syndicated by The WATER Foundation (TWF), airs during AM and PM drive-times six days a week, all year long.   TWF is pleased to announce the coverage for Eco-Auto is now over 80 percent of America, cleared for airing on at least 625 commercial radio stations in 2003.  Sporting one solid tip per show, these :60 second sound-bites are fun and effective ways for us to learn about our automobiles.

 

We all know that automobiles are a major contributor to pollution and Eco-Auto tips show how each of us can be a solution to pollution. A good example of an Eco-Auto tip is: “Good Inflation”. Four million gallons of gasoline are needlessly wasted each day in the U.S. because of under inflated tires.  Bog Frog says “Ribbit! Proper inflation is good for our tadpoles future and good for your wallet too!”

 

Designed for ads to fit on center stage in the middle of each tip instead of inside a cluster of other ads, Eco-Auto creates excellent ad retention.  Costing less than $3 per thousand listeners, Eco-Auto boasts an adult (18+) audience of 2,087,277 listeners, as measured by Arbitron County Coverage Reports.  Contact TWF at 1 800 944 3764 or visit www.bogfrog.com/ea_camp.htm for details.

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Eco-Auto® 2002 Winner Award

Brainerd, MN, September 18, 2002.  The WATER Foundation held the award ceremony recently at the Eco-Domes in Brainerd, Minnesota for the winner of the 2002 Eco-Auto® Conservation Marketing Contest.  The winner is Pay Patron of Moore & Patron Tires & Service, Goodyear/ Gemini dealers out of Monroe, Louisiana.  Moore & Patron utilized their Eco-Auto kit, Eco-Auto radio programs and the Bog Frog character in some very effective ways to increase their tire sales by 27.1% and their service sales by 38% in their main store, along with increases of 6.8% to 16.9% in their other stores!

 

Ray Patron spearheaded the Eco-Auto program by sponsoring the Eco-Auto Radio Tips on four local radio stations.  Using the conservation cause, Mr. Patron also enticed the stations to air another series of Bog Frog Eco-Auto tips as PSAs (Public Service Announcements), underwritten by Moore & Patron, thus quadrupling the frequency of the advertising at no additional cost.  Mr. Patron states, “We are sold on the Eco-Auto campaign.  We are getting numerous positive comments about our campaign from customers, friends and people on the street.”

 

In addition to the radio campaign, Moore & Patron also aired a television commercial featuring Bog Frog demonstrating their recycling programs and good vehicle/tire maintenance tips as part of their Gemini services, as well as, encouraging the local community to keep their environment clean through responsible vehicle operations.  The television spot is the first of its kind done by a Goodyear dealer (to our knowledge) and was a big factor in their conservation marketing success.  Moore & Patron have been a long time supporter of the Eco-Auto program, proudly displaying their pledge to conservation in each of their four locations.

 

Ray Patron cleverly connected to several community conservation programs as well, building a tremendous amount of goodwill (and free press!) through support of the local zoo, city parks, and Earth Day programs.  Effective promotional venues were orchestrated in a timely manner with the radio, television, and printed materials, sending scores of new customers in the door, which increased their sales without the large advertising budget typically needed to generate the amount of good advertising impressions they received.  Mr. Patron also believes that they created an inherent loyalty amongst their customers with the use of Bog Frog and Eco-Auto tips that will last far beyond the duration of the promotions.  In fact, he says that Eco-Auto has become a cornerstone in building our corporate business image and is now integrated into all of our marketing efforts!

 

David Winkelman, president of The WATER Foundation had this to say, “Moore & Patron are an example for the automotive industry, having proven how easy it is to make conservation pay!  Americans want to do the right thing by reducing pollution and dependence on foreign oil, now more than ever before.  This years contest winner successfully combined more of the elements of the Eco-Auto program than any automotive dealer has ever done before, setting a new high water mark for everyone!”

 

The Eco-Auto conservation contest is an annual function of The WATER Foundation, a leading conservation organization from Minnesota.  Eco-Auto radio tips are carried on over 850 radio stations across America.  Bog Frog, the spokesphibian and mascot for The WATER Foundation, has become a national icon for clean water and is one of the hosts of Eco-Auto.  The winner of the Eco-Auto contest enjoyed an expense paid vacation including three days of luxurious accommodations  and golfing in one of the most prestigious golf resorts areas in America (Craguns, near Brainerd, MN), as well as a ceremony and tour of the internationally acclaimed Eco-Dome Conservation Education Center.  Other supporting Goodyear dealers were present for the award ceremony, as well as a top executive, Cheryl Ward, from headquarters in Akron, OH.

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WINNER OF THE 2002 CONSERVATION MARKETING CONTEST

 

Brainerd, MN, July 19, 2002.  The WATER Foundation announced today the winner of the 2002 Conservation Marketingcontest for their Eco-Auto initiative.  The winner is Moore & Patron Tires & Service, Goodyear / Gemini dealers out of Monroe, Louisiana.  Moore & Patron utilized their Eco-Auto kit, radio programs and the Bog Frog character in some very effective ways to increase their monthly sales by 27.1% and their service business by 38% in their main store, along with increases of 6.8% to 16.9% in their other stores!

 

Ray Patron, the owner, spearheaded the Eco-Auto program by airing the Eco-Auto Radio Tips on four local radio stations, containing an efficient schedule of paid advertising.  Appealing to the conservation cause, Mr. Patron also enticed the stations to air another series of Bog Frog Eco-Auto tips as Public Service Announcements, thus quadrupling the frequency of the advertising at no additional cost.  Mr. Patron states, “We are sold on the Eco-Auto campaign.  We are getting numerous positive comments about our campaign from customers, friends and people on the street.”

 

In addition to the radio campaign, Moore & Patron also aired a television commercial featuring Bog Frog demonstrating their recycling programs and good vehicle/tire maintenance tips as part of their Gemini services, as well as, encouraging the local community to keep their environment clean through responsible vehicle operations.  The television spot is the first of its kind done by a Goodyear dealer (to our knowledge) and was a big factor in their conservation marketing success.  Moore & Patron have been a long time supporter of the Eco-Auto program, proudly displaying their pledge to conservation in each of their four locations.

 

Ray Patron cleverly connected to several community conservation programs as well, building a tremendous amount of goodwill (and free press!) through support of the local zoo, city parks, and Earth Day programs.  Effective promotional venues were orchestrated in a timely manner with the radio, television, and printed materials, sending scores of new customers in the door, which increased their sales without the large advertising budget typically needed to generate the large amount of good advertising impressions they received.  Mr. Patron also believes that they created an inherent loyalty amongst their customers with the use of Bog Frog and Eco-Auto tips that will last far beyond the duration of the promotions.  In fact, he says “Eco-Auto has become a cornerstone in building our corporate business image and is now integrated into all of our marketing efforts.”

 

David Winkelman, president of The WATER Foundation had this to say, “Moore & Patron are an example for the automotive industry, having proven how easy it is to make conservation pay!  Americans want to do the right thing by reducing pollution and dependence on foreign oil, now more than ever before.  This years contest winner successfully combined more of the elements of the Eco-Auto program than any automotive dealer has ever done before, setting a new high water mark for everyone!”

 

The Eco-Auto conservation contest is an annual function of The WATER Foundation, a leading conservation organization from Minnesota.  Eco-Auto radio tips are carried on over 850 radio stations across America.  Bog Frog, the spokesphibian and mascot for The WATER Foundation, has become a national icon for clean water and is one of the hosts of Eco-Auto.  The winner of the Eco-Auto contest will receive an expense paid vacation including three days of fishing and golfing in one of the most delightful outdoor recreation areas in America, as well as an inspiring tour of the internationally acclaimed Eco-Dome Conservation Educational Center,.  The Awards ceremony for Moore and Patron will be held this fall at the Goodyear convention/automotive industry trade shows.  Further information and details can be viewed that The WATER Foundation’s website www.bogfrog.com/goodyearguide.htm.  Eco-Auto kits such as the one used by Moore & Patron are available from The WATER Foundation by calling 1-800-944-FROG or e-mailing info@bogfrog.com

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2001 Press Releases

BOG FROG IS ENERGIZED IN 2002

BRAINERD, MN, Nov. 11, 2001 - Energy Efficiency is big news. From the power shortages in California to the erratic leaps in electricity and oil prices, Energy issues have punctuated a real and growing need for widespread education— people want to learn new and better ways of being energy efficient. Yet for the most part, such sweeping national education has been slow to arrive— with one "green" exception.

On hundreds of radio stations for over a decade, novel radio character Bog Frog® has taught and entertained millions of listeners with practical, money-saving methods of conserving energy and natural resources. The average person might not know, for example, if there is an "energy pig" in their basements— an inefficient hot water heater . . . or a "dinosaur" in their home heating system . . . or that the wind in North Dakota alone contains enough energy to power a third of America.

Reducing our dependence on foreign oil and polluting energy plants has become a national quest for Americans, especially in light of the economic and security issues brought to light in 2001. Within their own homes, Bog Frog says, the average consumer stands to save lots of energy and money immediately with simple, everyday actions and products. According to statistics from the US EPA, homeowners and businesses can reduce their energy bills up to 30 percent per month by using more efficient heating/cooling systems, appliances and lighting products.

Back stronger than ever for the 12th consecutive season, Bog Frog’s radio tips, produced and distributed by The WATER Foundation (TWF), air during morning and afternoon drive-times six days a week, all year long. TWF is pleased to announce the coverage for the Energy Efficiency Tips is now over 80 percent of America, cleared for airing and sponsorship on at least 777 commercial radio stations for 2002. Boasting an audience currently of 3,444,440 adult listeners, the spokesphibian Bog Frog jumps out on News/Talk, Adult Contemporary, County/Western, Oldies and Christian stations, catching the ears of a large chunk of the American workforce and homeowners.

"When Bog Frog speaks, it seems to get everyone’s attention," says Harvey Morts, Owner of KGYN, Bartow, Florida. "And especially now, with the energy situation on the minds of all our listeners," Morts continues, "Having Bog Frog tips focus increasingly on (energy) is an asset for people all across the country."

Throughout the year 2002, Bog Frog’s creators at The WATER Foundation (TWF) radio network plan to increase the weekly frequency and reach of his "Energy Friendly" radio tips on hundreds of stations. The sponsor’s message, placed on center stage in the middle of the sixty-second tips, also helps people by telling them where to buy energy efficient products and services. This combination, TWF believes, will answer a much-needed call for expanded consumer action on energy conservation.

"We can eliminate any energy crisis in America by simply replacing all our light bulbs with efficient ones and keeping our tires properly inflated. Also, more of our energy can now come from technologies like solar, wind and geothermal," declares David Winkelman, Founder and President of TWF. "We will eventually move beyond fossil fuels, but in the mean time, practicing energy conservation in our daily lives not only makes us feel ‘green,’ but also saves us considerable amounts of green money— and it’s much simpler than we realize," Winkelman states.

The WATER Foundation remains a leader in communicating news and information on conserving natural resources and energy. For sponsorship information or other advertising information, contact TWF at 1.800.944.FROG, visit www.bogfrog.com/ee_camp.htm or send an email to: david@bogfrog.com.

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Motor Oil and Filter Recycling in Minnesota

BRAINERD, MN, December 1, 2001 – Consider the fact that it takes just one gallon of motor oil to contaminate one million gallons of water. Then examine just the state of Minnesota, where last year roughly six hundred thousand gallons of used motor oil and around one million used oil filters are dumped improperly into the environment. Do the math. Clearly, change is needed.

In concert with the Minnesota Office of Environmental Assistance (MOEA), The WATER Foundation (TWF) has launched a Motor Oil and Filter Recycling (MOFR) program this past April. "We’ve been furthering the research on the vital role water quality plays in our overall health." states David Winkelman, President of TWF. "It’s logical that with Minnesota’s 10,000 lakes we have a responsibility for leadership in healthy waterways," Winkelman says. "Recycling used motor oil will have an immediate positive impact on our health and all of Minnesota’s natural resources."

"The Minnesota OEA looks forward to launching this unique program with The WATER Foundation," declares Bob Meier, Policy Analyst for the MOEA. "Using Bog Frog as a meaningful mascot for clean water, we hope to see improved management of DIY used motor oil, used motor oil filters and other automotive related wastes," Meier says. "It’s a program that can have tremendous impact statewide."

At the heart of the MOFR program is an ongoing state-wide series of novel radio spots on automotive recycling. The WATER Foundation’s conservation icon Bog Frog® is the spokesphibian for these weekly radio tips, which air on the Minnesota News Network and other stations. MOFR sponsors place their messages directly inside of the recycling tips, which direct ‘Do-It-Yourself’ consumers to take their used oil to a local recycling center. The radio spots guide listeners to recycling sites via a comprehensive recycling locator service, 1-800-CLEANUP.

As a key partner in developing MOFR into a state-wide program, 1-800-CLEANUP lists local recycling sites into a single user-friendly database. This resource provides both a toll-free hotline (1-800-CLEANUP) and a website (www.cleanup.org) where the public can find community specific recycling sites by simply entering their zip code. Local businesses that accept oil and/or filters can receive a free listing and a map to their stores.

This service has been dubbed "Earth’s 911" because directions can be found to recycle almost any household hazardous waste through this database.

In addition to the Bog Frog radio spots, the MOFR program also features an elementary school educational program called Operation HOP (Help Our Planet). Kids in grades 2-6 learn about automotive pollution and recycling in the classroom and receive homework for their parents to sign (who will also learn about recycling). For completing the homework and bringing it into a participating local business, kids get a free Bog Frog poster and a Frog Friendly certificate for their home. Operation HOP is also part of an Eco-Auto® community kit participating retailers can use to merchandise their support.

Sponsorship of the radio spots and/or the school kits are handled by The WATER Foundation. In addition to the promotional sponsorship opportunities that exist, businesses that collect DIY used motor oil and filters may be eligible to receive several other benefits from the State of Minnesota. Contact The WATER Foundation for details on how you or your company can participate. 1-800-944-FROG (3764)

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Goodyear Helps Recycle Oil in Lakes Area

Brainerd, MN, October 1, 2001 –

The WATER Foundation announced today that it received a donation for an Eco-Auto® recycling program from Goodyear Retailers during their North Central Regional Conference. The donation is a contribution towards a case study in which a local Goodyear Retailer measures the amounts of motor oil and filter they recycle weekly and tests several cause-related marketing methods to generate more customers and service business from recycling. The case study, entitled LAMOFR (Lakes Area Motor Oil and Filter Recycling) will be conducted by The WATER Foundation and Heartland Tire Service in Brainerd MN, in conjunction with the Minnesota Office of Environmental Assistance, local schools, radio stations and other local stakeholders.

The Goodyear donation will help fund the case on the best methods to motivate Do-It-Yourselfers to recycle the used oil and filters in the lakes area, as well as convince these DIYers to come to Goodyear for their oil changes. During the Goodyear Conference, held at Cragun’s resort on Gull Lake August 30 and 31st, motor oil and filter recycling was discussed as part of Goodyear’s Eco-Auto programs. The Retailers decided to help raise money for the cause during a fun golf competition at the Legacy Gold Course in a closest to the pin competition. Each participating dealer donated ten dollars for their chance to win.

As the primary educational program, the WATER Foundation will air its award-winning Eco-Auto radio tips, hosted by Bog Frog and Max Mileage, all year long in 2002. At the same time, a series of fun educational lessons called Operation HOP (Help Our Planet) for elementary school children will be given to teachers and the children are thus introduced to Bog Frog®, The WATER Foundation’s mascot for clean water. Bog Frog asks the children to become his "agent" and check around "their pad" for how their parents handle used oil and filters. Upon successful completion of the homework, children (and their parents) visit their participating Goodyear Retailer to receive a "Frog Friendly Home" certificate, as well as a beautiful four-color poster of Bog Frog and his friends singing their nightly chorus on the bog.

According to the Minnesota Pollution control agency, it only takes one gallon of used oil to make one million gallons of water undrinkable. According to Bob Meier from the Minnesota Office of Environmental Assistance, "Even though most people are responsible in recycling used motor oil, there are still over 600,000 gallons of oil and about 1,000,000 filters just from residential vehicles not accounted for and probably going into Minnesota’s watery environment each year. All people are urged to call 1 800 CLEANUP or visit www.cleanup.org for a recycler near them."

What many people don’t realize is that each used motor oil filter also contains between 2 and 8 ounces of dirty motor oil. Many consumers attempt to "hide" used filters in their regular garbage, sending them to the landfills where they slowly leak motor oil, contaminating the waste stream and the landfill site.

Used filters can be crushed and recycled into a grade of scrap iron making good raw material for high carbon steel, worth about $.50 per pound. Used motor oil can be recycled in many ways. Such as: re-refined motor oil, a type of industrial oil, or fuel for various types of efficient furnaces. In these days of wanting to decrease dependency on foreign oil recycling our used motor oil makes more sense than ever.

According to David Winkelman, president of The WATER Foundation, "Minnesotans have the opportunity to set the example for the rest of America because we live in the land of 10,000 lakes and four major American water-sheds begin right here in Minnesota. Since water-based tourism is the number one industry in Minnesota, recycling our oil and filters make good sense to keep our economy strong and our watery environment healthy for us and especially our children."

To learn more about the of The WATER Foundation's oil recycling program, visit www.bogfrog.com/mofr.htm or call 1 800 944 FROG. The State of Minnesota and the WATER Foundation are urging citizens to not dump motor oil on gravel roads or driveways to reduce dust. We also remind you that it is illegal to improperly dump any motor oil or filters. Fines will be assessed on any person or business found illegally dumping used motor oils or filters.

Goodyear dealers can visit www.bogfrog.com/goodyearguide.htm to learn ways to conduct various recycling programs and other effective Eco-Auto programs.

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Eco-Auto Cause-Marketing Winner Chosen

Brainerd, MN, July 11, 2001 - Perhaps the best way to operate a business within any community is to become a part of that community. Positive community image means loyalty, which translates into solid, profitable sales and steady customers. Cause marketing is an effective way to build this community-minded image. The WATER Foundation has been studying and perfecting ways to make the cause of conservation pay in the marketplace since 1986.

That said, a retailer which conducted an excellent campaign in 2001-- coupling wise conservation practices with good cause marketing—was Goodyear retailer Billups Tire & Muffler Centers in Des Moines County, Iowa. As a matter of fact, they won the annual Eco-Auto dealer contest hosted by The WATER Foundation (TWF) in 2001.

"Through Eco-Auto and Eagle Scout Wade Jackson, Billups Tire Centers were able to conduct a major tire recycling effort," says owner Jon Billups. "Ultimately over 10,000 scrap tires were recovered from farms and during drop off events." To promote this countywide recycling program, Billups consulted the TWF 2001 Eco-Auto kit.

Marketing elements included several creative radio ads aired on two local stations, touting both tire conservation tips and community drop off events. Several fliers and local newspaper articles further publicized the events, again including a number of Eco-Auto tips to help consumers learn how to expand tire life and ultimately, recycle them. In addition, Billups coordinated a conservation-themed kid’s poster contest that awarded $250 in prizes.

"A big bonus in helping us promote this right was the online Eco-Auto kit," Billups reports. "We were able to simply to go their (TWF’s) web site and get the information we needed, like radio tips, print modules and other signage."

Billups’ winning campaign was chosen from over 500 retailers who participated in Eco-Auto® programs. As a result of their efforts, Billups Tire & Muffler wins the 2001 Outdoors Odyssey, an expense paid vacation to the scenic Central Lakes Region of Minnesota, noted for great fishing and golfing, to be enjoyed September 14, 15 and 16, 2001. The prize will be awarded to Billups during Goodyear’s North Central Region convention at Cragun’s Resort near Brainerd, Minnesota on August 31.

Among a host of active Eco-Auto participants, contest judges awarded Billups Tire & Muffler the "Eco-Auto Conservation Award" for 2001 based on their attention to five primary factors:

  1. Service to the community
  2. Service to conservation
  3. Creating effective cause marketing elements
  4. Utilizing proven Eco-Auto kit components
  5. Creative brand positioning and store imaging

While the program was funded in part by an Iowa Department of Natural Resources grant to Des Moines County and sponsored by Billups Tire & Muffler, Eagle Scout Wade Jackson deserves much of the credit for initiating and coordinating the project. "It was a chance for me to earn my Eagle Scout status while helping out the community and the local wildlife," says Jackson. After watching a video on the importance of tire recycling, Jackson realized just how important his concept was and so the program was born.

"There are several things people can do to help slow the tire waste stream and save money too," he reports. "Maintain the proper tire air pressure; rotate tires every six months or 6,000 miles; check wheel alignment and avoid fast starts and stops; and don’t forget to visit a local auto dealer for assistance in proper tire maintenance."

To learn more about the of The WATER Foundation’s Eco-Auto campaign, call 1-800-944-FROG. Also visit www.bogfrog.com/ea_camp.htm for more information.

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New solar energy marketing initiative packs powerful momentum.

BRAINERD, MN, May, 25 - Beginning in July 2001, The WATER Foundation (TWF) will begin a massive, marketing-driven radio initiative to sell sustainable energy systems and products.

TWF president David Winkelman explains. "Over the next twelve months we plan to make over 5,000,000,000 impressions on adults 25-54." Such sweeping coverage will be facilitated through TWF's radio programs, which are cleared to run on over 2000 radio stations on the TWF, USA and StateNets networks. "We want to tell our listeners about the sustainable energy technologies and products available for convenient purchase today," Winkelman continues. "Through our new e-commerce website we've begun to build a solid marketing consortium of key manufacturers, distributors, energy utilities and government agencies."

In order to assemble such a team, TWF has recently partnered with Direct Global Power (DGP), a leading firm in the field of photovoltaic power systems. DGP is a nationally known solar development company that specializes in business planning and technology commercialization.

"After 20 years of technology 'push,' someone has finally developed a way to reach not just several customers through local advertising, but several millions of customers each and every day!" proclaims Rick Lewandowski, DGP president. "This is an important turning point for the renewables industry," Lewandowski says. "Now that California has helped bring the national energy problems to the surface, it is imperative that marketing programs like TWF’s show the average consumer how and where to go to find products and services that can solve their energy problems through the use of PV, solar thermal and other renewable energy systems."

The results of this new sustainable energy initiative, Winkelman believes, will be a fine-tuned marketing machine for renewable energy products, such as solar panels and wind generators. "To build a local infrastructure for selling, installing and servicing these systems," Winkelman says, "we will utilize our local radio stations, who, in turn, empower their local communities to take action." Beyond radio marketing, TWF plans to enter the television realm in 2002, airing its first short animated conservation stories, starring their mascot Bog FrogÒ .

At Bog Frog's home in Central Minnesota, the Eco-Domes have become known as a model home of the future, featuring many sustainable energy products. Frequent visitors to the domes are wowed by such unique sights as a skyscraping wind turbine, an impressive array of photovoltaic solar panels and several waterless composting toilets. TWF has received numerous awards for their place of business, including a recent Minnesota Governor’s Award for Excellence in Waste and Pollution Prevention.

Energy Campaign Information:

http://www.bogfrog.com/ee_camp.htm

 

Advertising Rate Information:

http://www.bogfrog.com/ee_rates.htm

 

Find a TWF Radio Station Near You

http://www.bogfrog.com/state.htm

 

Audience Summary:

http://www.bogfrog.com/marketing/audiencecirculation.htm

 

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Chicago to start HOPPING in 2001!

CHICAGO, IL, May 14 - After over a year of discussions with Chicago Public School officials, Kile Shelton of The WATER Foundation (TWF) announced last week that the Operation H.O.P.Ô (Help Our Planet) elementary school program has passed the curriculum standards tests, and was a big hit with Chicagoland teachers. The Operation H.O.P. school program is now accepted for use in all of Chicago’s Public Schools.

Dr. Charles Schreck of Chicago Public Schools (CPS) said that H.O.P. not only met but exceeded their curriculum standards. He added that the timing of Bog Frog's H.O.P. lessons is excellent with growing concerns in the Chicago area over fuel, energy, pollution and water. The CPS Partner Program Director also enthusiastically approved Operation H.O.P. for business sponsorship and suggested several sponsors.

"Chicago Public Schools are respected nationally for their stringent curriculum standards," says Kile Shelton.

"Achieving program approval in such a major school system and market is a huge leap forward for not only Operation H.O.P.," Shelton continues, "but education about conservation as a whole."

Developed by TWF, Operation H.O.P. creates a fun, community-oriented approach to learning about conservation and the environment. Children in grades 2-6 discover fascinating facts on water, energy and automotive conservation, with help from Bog Frog, via frog friendly lessons, CD segments and activities. Kids then receive "Clue Cards" from the teacher and take them home to conduct 'detective work at their pad.' With help from parents the student takes the completed Clue Card to a local participating retailer in order to claim rewards such as free merchandise, a Bog Frog poster, HOP CD and an official Bog Frog certificate of achievement.

"Through practical efforts like Operation H.O.P. we’re overcoming public barriers to conserving natural resources," states David Winkelman, President of TWF. "Grassroots community-wide efforts like H.O.P., combined with the mass media effect of Bog Frog’s network radio programs now on over 2000 stations, provide a potent Conservation Marketing® program for any organization."

The WATER Foundation will be offering the first three H.O.P. kits for sponsorship as of now and seeking sponsors for the upcoming school year. Call 1-800-944-3764. For specific sponsorship information, contact Kile Shelton at 1-312-587-1131.

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MINNESOTA OFFICE OF ENVIRONMENTAL ASSISTANCE
LETTER OF SUPPORT

March 19, 2001

Thank you for your hard work and leadership in this endeavor.  The residents of the State of Minnesota will benefit from the relationships that are being developed with the retailers and manufacturers of automotive related products and the educational program that is being developed.

If you have any questions please feel free to call me at 651-215-0206.

Bob Meier
Senior Policy Analyst

 

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BOG FROG TO TEACH CONSERVATION IN NEW MINNESOTA MOTOR OIL AND FILTER RECYCLING PROGRAM

BRAINERD, MN, Feb. 21 – Consider the fact that it takes just one gallon of motor oil to contaminate one million gallons of water. Then examine just the state of Minnesota, where every year roughly 600,000 gallons of used motor oil are dumped illegally into the environment. Do the math. Clearly, change is needed.

In concert with the Minnesota Office of Environmental Assistance (MOEA), The WATER Foundation (TWF) has begun to answer the call of conservation by initiating the Motor Oil and Filter Recycling (MOFR) program. "We’ve been furthering the research on the vital role water quality plays in our overall health." states David Winkelman, President of TWF.  "It’s logical that with Minnesota’s 10,000 beautiful lakes we have a responsibility for leadership for a healthy environment for all living things," Winkelman says. "Recycling used motor oil will have an immediate positive impact on our health and all of Minnesota’s natural resources."

"The Minnesota OEA looks forward to launching this unique program with The WATER Foundation," declares Bob Meier, Policy Analyst for the MOEA. "Using Bog Frog as a meaningful mascot for clean water, we hope to see improved management of DIY used motor oil, used motor oil filters and other automotive related wastes," Meier says. "It’s a program that can have tremendous impact statewide."

At the heart of the MOFR program, conservation icon Bog Frog® will begin croaking out a series of novel recycling messages in April of 2001, continuing through 2002 and beyond. Radio spots on at least 59 Minnesota stations will direct ‘Do-It-Yourselfers’ (DIYs) to take their used oil to a local recycling center. The radio spots guide listeners to these recycling sites via the national public service, 1-800-CLEANUP.

As a key partner in developing MOFR into a nationwide program, 1-800-CLEANUP consolidates environmental resources, such as local recycling sites, into a single user-friendly network. This resource provides both a toll-free hotline (1-800-CLEANUP) and a website (www.cleanup.org) where the public can find community specific recycling sites by simply entering their zip code.

In addition to the Bog Frog radio spots, the MOFR program will also feature highway billboards and an Eco-Auto® community kit for participating retailers. In addition to the many promotional opportunities that exist for businesses that collect DIY used motor oil and filters, several other benefits are available. Contact The WATER Foundation for details on how you or your company can participate. 1-800-944-FROG (3764).

 

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TWO TOP CONSERVATION GROUPS MERGE FORCES

BRAINERD, MN, Feb. 7 – The WATER Foundation announced today that a collaborative partnership has formed with Earth’s 911. Commonly known through their 1-800-CLEANUP service, this free public resource has been dubbed by the Environmental Protection Agency "The U.S. Environmental Hotline-- Earth’s 911."  As part of the partnership, national radio icon Bog FrogÒ will be carrying messages about 1-800-CLEANUP across the U.S.

Earth’s 911 provides a national public service, consolidating environmental resources, such as local recycling sites and pollution prevention into a single user-friendly network. The 1-800-CLEANUP resource provides both a toll-free hotline and a website (www.cleanup.org). The public can find community specific resources to help protect the environment across the country by simply entering their zip code.

To invite greater use of this expansive resource, The WATER Foundation (TWF) will throughout 2001 air several public service messages per week from Earth’s 911 on their national radio networks. 1-800-CLEANUP radio spots feature celebrities like Julia Louis-Dreyfus and Ted Danson.

"We are very pleased to be working with The WATER Foundation," states Chris Warner, CEO of Earth’s 911. "Their quality environmental programming and market position has ensured that millions of radio listeners throughout the nation learn about the valuable resources available to them through Earth's 911," Warner asserts. "Together we are making every day Earth Day."

Drawing on the power of the 1-800-CLEANUP service, TWF has also recently initiated a Minnesota statewide pilot program on Motor Oil and Filter Recycling (MOFR). Fostered by TWF, Clean Up, Inc. and the Minnesota Office of Environmental Assistance, MOFR begins in April with statewide radio spots from Bog Frog and others.

"Together with Earth’s 911, programs like MOFR will help elicit practical action-oriented responses from individuals and companies," TWF President David Winkelman declares.  "Only one gallon of oil makes one million gallons of water become toxic. Collectively, actions like used motor oil and filter recycling will have a tremendously positive impact on nature."

For more information on Conservation Marketing™ programs, contact TWF at 1-800-944-FROG, or send us an email at bogfrog@bogfrog.com.

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Conservation Icon Bog Frog Expands ‘Energy Friendly’ Messages  2/01/01

BRAINERD, MN, Feb. 1 - Energy has become big news. From the recent power shortages in California to the huge leaps in oil prices, these issues have punctuated a real and immediate need for widespread education— people want to learn new and better ways of conserving energy. Yet for the most part, such sweeping national education has been slow to arrive— with one "green" exception.

On hundreds of radio stations for over a decade, national radio personality Bog FrogÒ has taught and entertained millions of listeners with novel, money-saving methods of conserving energy and nature. The average person might not know, for example, that the wind in North Dakota alone contains the energy to power a third of America. Nor do most people realize that the sun shining on American roads each year contains more potential energy than that used by all the fossil fuels in the world. Within their own homes, Bog Frog says, the average consumer stands to save money immediately with simple, everyday actions.

"When Bog Frog speaks, it seems to get everyone’s attention," says Harvey Morts, Owner of KGYN, Bartow, Florida. "And especially now, with the energy situation on the minds of all our listeners," Morts continues, "Having Bog Frog talk increasingly about (energy) will be an asset for people all across the country."

Throughout the year, Bog Frog’s creators at The WATER Foundation (TWF) radio network will be increasing the weekly frequency of their "Energy Friendly" radio tips. This, TWF believes, will answer a much-needed call for expanded awareness of energy conservation.

"In the future, our energy will be derived from environmentally benign technologies like fuel cells, solar, wind and geothermal," declares David Winkelman, Founder and President of TWF. "In the meantime, as we move beyond fossil fuels, practicing energy conservation in our daily lives not only makes us feel ‘green,’ but also saves us considerable amounts of money— and it’s much simpler than we realize," Winkelman states. "New technologies and energy conservation are topics we’ve been researching and teaching for years."

The WATER Foundation remains a media industry leader in communicating news and information on conserving natural resources and energy. For more information on their programs on energy or other advertising information, contact TWF at 1.800.944.FROG, or send us an email at bogfrog@bogfrog.com.

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Bog Frog Hops in the Water with USA Radio Network!  1/15/01

Recognizing the radio programming value of The WATER Foundation’s (TWF) ‘Conservation PaysÔ' concept, the USA Radio Network recently concluded negotiations with The WATER Foundation for airing their award-winning conservation programs on two of their networks, totaling nearly 800 stations in 2001. Today, the USA Radio Network continues to be a widely acknowledged leader in national network radio, among such media giants as CBS, ABC and StateNets. Together with their own syndicated radio network, TWF programs can now air on over 1000 radio stations across America and in 127 countries around the world (on the Armed Forces Radio Network and the World Wide Christian Radio network) -- a presence that has amplified their role as a leading authority on conservation.

"Our radio partnership with USA has created a prominent market position for The WATER Foundation," states Jim Vopatek, Network Syndication Director for TWF. "With the expanded radio coverage, we’re now able to deliver the ‘Conservation PaysÔ ’ message to ninety-percent of American radio listeners," Vopatek reports. "It is a partnership that has not only allowed sweeping national education on conservation, but also has meant greater market visibility and image for our program sponsors."

As measured in Arbitron County Coverage reports, the drive-time audience for TWF programs is now over 5,000,000 daily listeners, six days per week. Along these same lines, as a greater number of Americans tune in to the memorable radio messages espoused in TWF’s programs, conservation "spokesphibian" Bog Frog®, like Smokey Bear, is increasingly considered an icon in his respective field of natural resource conservation.

So as consumers continue hearing radio commercials from companies associated with positive conservation messages from Bog Frog, they begin to equate these organizations with wise conservation practices. In fact, according to the most recent Cone/Roper Cause Related Trends Report, 65% of consumers would be likely to switch brands to one associated with a positive conservation message2.

"The WATER Foundation is unique among USA Network programmers," says USA Radio’s National Director of Sales and Marketing, Jeff Dorf. "Their consistent push for protection of our natural resources through small daily actions is an outstanding strategy," reports Dorf. For well beyond a decade TWF programs have employed memorable radio personalities to vividly report on timeless conservation news and advice. These programs also use an easy-to-follow question and answer trivia format-- a style that continues to be an incredible learning tool for listeners.

For 2001 TWF’s popular radio programs— Eco-Auto Tips, Frog Friendly Tips, Outdoor Trivia, Ocean Planet and Natural Ways— have been cleared to run on 800 USA Radio Network stations (in addition to over 200 stations on TWF Radio Network). Finally, The WATER Foundation is also negotiating to air on StateNets, a state-by-state radio network that includes 1600+ stations across 26 states.

The WATER Foundation’s partnerships with these radio network leaders offer prospective advertisers a host of distinctive values. Among a number of other benefits, TWF programming offers sponsors expanded coverage, greater regional flexibility, and finally, positive consumer image—creating an excellent overall radio advertising vehicle. To take advantage of this unmatched marketing opportunity, while saving money with economical radio advertising, contact The WATER Foundation at 1-800-944-3764. Or email us at bogfrog@bogfrog.com.

1. According to Broadcast & Cable Yearbook 2000.

2. 1999 Cone/Roper Cause Related Trends Report.

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©2005 The WATER Foundation Bog Frog, Eco-Auto, Outdoor Trivia, Frog Friendly Tips, Natural Ways HOP (Help Our Planet), Conservation Pays, Clare Waters are trademarks of The WATER Foundation. All rights reserved.