||Swap & Shop|
|Paint Exchanges help communities and neighborhoods deal with
their leftover paint; paint that might otherwise end up polluting our landfills, lakes,
rivers and public water systems. The WATER Foundation, in conjunction with the National
Paint & Coatings Associating (NPCA) encourages its partners to initiate such a program
which (1) conserves natural resources, (2) fosters positive community relations, (3)
enables radio stations to effectively secure non-traditional sponsorship of TWFs
conservation radio features.
"Ribbit! The WATER Foundation Radio Network offers programming ideal for sponsorship of many conservation related community efforts. We will work directly with your station to develop a positive community-supported recycling initiative. After all, this is what we do best; while we help you increase station revenues." Bog Frog®
How Does it Work?
During the Paint Exchange (can last for a day or over several weeks, etc), members of the community bring their usable leftover paint to a central collection point, where it is sorted and distributed on the spot to other members of the community. This is just a swap; there is no cost to the consumer. Best times to run such an event include spring cleanup time, around Earth Day, and early fall-- after summer do-it-yourself projects.
How Do We Increase Station Revenues?
(1) Get local retailers involved. Home interior centers, hardware and paint outlets are great prospects for such an event. Hosting an in-store Paint Swap means increased store traffic and sales. Thats why its called a Swap & Shop.
(2) Hold the paint exchange in conjunction with a community household hazardous waste collection event, or on a particular day at a regular waste collection site (such sites are equipped to handle disposal of any unusable paint collected during the exchange). Proven prospects include county/state recycling centers, waste disposal companies, recycled products manufacturers and land / water conservation offices.
What are Some
of a Paint Exchange?
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