Natural Ways!



Pets & Nature

Above are More Campaign Programs

Join The Adventure!

As Americans continue to appreciate nature and enjoy the recreation it offers, the importance of teaching consumers about resource conservation grows each year. With careful and selective wise use of nature, activities such as fishing, hunting, camping and more will endure for many generations to come.

Hosted by David Winkelman and Bog Frog®, Outdoor Trivia is a leading conservation-minded radio program heard by millions of consumers every day on hundreds of radio stations around the world. These fascinating question and answer shows encourage greater enjoyment of outdoor leisure activities and create higher awareness of ways to conserve nature.

Outdoor Trivia radio example: Hi, This is David Winkelman with a hard, wood question. "When it comes to baseball, few people stop to think about trees.  But if not for a certain common shade tree, sluggers like Mark McGwire and Sammy Sosa would hit a lot fewer home runs.  Can you name the tree from which most baseball bats are made?  Stand by and we'll get you on base, right after this."


Program Philosophy

To foster an expanded and enlightened view of nature with amazing facts and to provide simple, effective ways to conserve natural resources in practical money saving ways.


Program Topics

All audio clips require RealPlayer.



Program Features

Year around. Six or twelve episodes per week. Programs are 2 1/2 minutes long, including commercial time. Bog Frog’s Tips conclude each program.


Program Delivery

CDs bi-monthly or MP-3 files bi-monthly.



Internet Services (, Bog Frog® mascot licensing, artwork and costumes. Community/School programs (Operation HOP). Posters. Sign kits and more..

Why Bog Frog?

Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 5 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember. 

Why Radio?

Like living things on planet earth, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means more people hear its messages everyday. 


Why Promote Conservation?

Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, Bog Frog Media offers a potent strategy called “Conservation Marketing™.”

By placing radio ads directly within pertinent programs on car care, messages reach specific action-oriented consumers who support this cause.  Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.. Learn how Conservation Pays™ for your marketing plans.


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