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Above are More Campaign Programs

As we travel along the unexplored path of the 21st century we find doctors using native remedies with greater success than ever before.  Consumers too, now search the shelves for numerous products — from household and gardening, to health and personal care items — in hopes of finding one simple word on the label: "natural."  Natural Ways airs on radio stations across America.  This unique program enlightens listeners with fascinating, yet practical advice for harvesting the bountiful rewards of our natural resources. 

Host Clare Waters delivers her messages in a voice that’s delightfully reminiscent of Mother Nature herself.

Hosted by Clare Waters™ and friends.

Natural Ways Audio Samples



  Show Demo 1 Show Demo 2 Show Demo 3

Natural Ways Presentation
 ( Power Point Presentation)


Program Philosophy

To reveal the numerous ways in which consumers can benefit from the wise use of natural resources, while saving money in the process.


Program Delivery

CDs bi-monthly or MP-3 files bi-monthly or FTP downloads.

Program Categories
Natural Alternatives for:
  • Home Improvements
  • Gardening
  • Health and Nutrition
  • Personal Skin, Hair and Body Care

Program Features

Year around. Six episodes per week. Programs are 2 1/2 minutes long, including commercial time.



Internet Services (www.hopshop.net), Bog Frog® mascot licensing, artwork and costumes. Community / School programs (Operation HOP). Posters. Sign kits and more.

Why Bog Frog?

Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 5 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember. In summary, Bog Frog says "Conservation Pays!"™

Why Radio?

Like living things on planet earth, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means more people hear its messages everyday. 


Why Promote Conservation?

Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, Bog Frog Media offers a potent strategy called “Conservation Marketing™.”

By placing radio ads directly within pertinent programs on car care, messages reach specific action-oriented consumers who support this cause.  Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about.   Learn how Conservation Pays™ for your marketing plans.