Eco-Auto Program

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Steering listeners toward simple, money-saving car care that conserves resources.

“Have you ever heard of a fuel cell? Believe it or not, the technology now exists to power a car with the simple combination of two basic elements.
This is Bog Frog® with an Eco-Auto tip. Can you guess which two common
elements fuel cells use? Don’t break down, because I’ll race back with the answer, right after this . . .”


These audio samples are in MP3 format.

Program Philosophy:	To provide simple, effective ways to lessen environmental impact with your vehicle while saving money.
Program Delivery:	National and International Network Radio Programs, Internet, Trade Publications, Community Programs.
Program Topics:	Wise Vehicle Care for Conservation, including:
	• Tire Selection, Maintenance & Disposal • Less "Fuel"-ish ways • Tune-up Tips • Recycling Parts and Fluids • Safety and Driving Tips • New Technologies
Program Airing:	Year round. Six (6) episodes per week (:60 vignette). Program length includes national commercial time
Marketing:	Internet Directory Service (www.hopshop.net), Internet Advertising, Bog Frog® licensing, artwork and costumes. Original community programs (Oil Recycling, Parts Recycling, School Programs: Operation HOP, Lean Green Driving Machine, and more). Posters. Ad slicks. Website links. Sign kits.


Why Bog Frog?
Most people know that scientists consider frogs an indicator species for the health of the environment. Conservation “spokesphibian” Bog Frog has been a symbol of hope for nature since 1987, making over 7 billion impressions to date. Bog Frog's voice is distinctive and memorable, while his messages remain positive and practical, giving consumers a meaningful symbol to remember.
Why Radio?
Like living things on planet earth, radio is everywhere, blanketing every demographic, while remaining highly targetable by station type and by programming. Radio reaches more people than any other single medium. It consumes very few of our natural resources to conduct it's massive educational work. Finally, radio costs less, which means many more people will get your messages everyday via radio with the same investment as print or television.
Why Advertise With Bog Frog Media?
Conservation remains one of the most important causes of our time; just as the importance of products and services to conserve resources continue to grow each year. To help capture this key market, Bog Frog Media (a division of The WATER Foundation) offers a potent strategy called “Conservation Marketing™.” By placing radio ads directly within pertinent programs on the outdoors, messages reach specific action-oriented consumers who support this effort. Cause-related marketing research shows that 83% of consumers have a more positive image of companies who support a cause they care about. *Learn how Conservation Pays^TM for your marketing plans.*

*The Largest Syndicated Conservation Radio Network in the World* Call now for more information and a free demo CD Phone: 1.800.944.3764 • E-mail: CLICK HERE Home----- Back to Services