NATIONAL CAR CARE MONTH
ECO-AUTO®  PROMOTIONS

Radio stations! Effectively partner with new sponsors by offering more than just traditional price and product ad time. Go non-traditional through the use of any number of fun, simple Eco-Auto promotional events. An Eco-Auto is one that runs super smooth, saves you money and conserves natural resources. These promotions will increase your advertising sales and draw more customers for your sponsors!


Contact us at (800) 944-3764. In conjunction with Goodyear Tire & Rubber, we offer an Eco-Auto kit that outlines proven methods for making these promotions work for your station. In addition, the kit includes an Eco-Auto® Tips demo tape, Bog Frog poster and other creative sales support materials.


Consider the following promotional ideas-- they will immediately increase sponsorship sales!

BATTERY RECYCLING
Sponsoring retailer offers a discount coupon (i.e., $5.00) on a new battery (or other) when consumers drop off their old auto batteries for recycling. Or run a "Recycle Day"-- involve the community-- to enhance image, increase store traffic and sales!

CAR CARE COUNCIL
Establish a local promotion for auto service during national Car Care Month (October). Call for a kit of materials from the Car Care Council at (419) 734-5343 or visit their website at www.carcarecouncil.org.

ECO-AUTO TIP CONTEST
Find a retailer willing to sponsor a contest for the best Eco-Auto tip of the week, month and/or year. Local school or retailer can judge. Offer prizes. Place entry blanks in stores and schools. Order Bog Frog® merchandise from (800) 944-FROG.

SAFETY-KLEEN WE CARE®
Set up a portable recycling facility for automotive fluids. Safety-Kleen We Care® will provide a good system.
Call (800) 323-5040 for more information. Or contact your local hazard waste office, who may also help set up a system. Then promote the program; customers appreciate environmental commitment and reward sponsoring business with increased sales.

CONSERVATION EVENTS
Garner publicity by offering specials during conservation events. Rent Bog Frog® costume for in-store promotions, parades, clean-ups-- Publicity! Works well during Car Care Month (October), Earth Day (April 22), etc.

"GREEN STAMPS"
Offer coupons on various items that reduce pollution. Design and print a coupon using Eco-Auto Tips on one side for more ways to keep customer’s coming back. (call The WATER Foundation for information on print modules and blank tip cards).

CCAR-GREENLINK®
Great source for automotive environmental compliance information. See reverse side for promotional information from C-Car.

ccar2.jpg (5913 bytes)

October is National Car Care Month. During this time, a whole host of automobile related promotional events occur. One of the most popular-- due of its involvement with public schools, vocational schools and colleges-- continues to be Automotive Career Education Day. This annual event is offered free to all registered schools and institutions by CCAR® (Coordinating Committee for Automotive Repair).
BACKGROUND
One of the primary functions of CCAR is to help the automotive industry create solutions for building and maintaining vehicles with low environmental impact. A recent lack of qualified automotive mechanics, however, has compromised the quality of service in auto repair centers.

With Automotive Career Education Day, CCAR aims to interest potential mechanics into this exciting and rewarding field. This event showcases to students and school counselors a variety of career opportunities and skill requirements. In the first three years, the event reached over 300,000 students and counselors in over 6,000 middle schools, high schools and colleges. In 1998, the governors from over 20 states recognized the importance of the automotive service industry in the economy. For the year 2000, October 25th has been designated as "Automotive Career Education Day."  For more information and/or materials on Automotive Career Education Day, call CCAR - Greenlink at (913) 498-2227 or see their website www.ccar-greenlink.org. 

HOW TO MAKE IT WORK FOR YOUR STATION
You can promote Automotive Career Education Day in your local community and land radio sponsorship of The WATER Foundation’s Eco-Auto® Tips (or other shows) as a direct result. This event is a wonderful image building tool, as it works through public schools and local colleges. There’s no better way to do this than by being involved with kids and education.

The WATER Foundation offers many educational and promotional events tailored to link your station with local sponsorship. These programs give your sales staff an opportunity to explore non-traditional methods, which have proven very effective for many of our 300 affiliates.

Make long-term sponsorships happen by integrating our popular Operation H.O.P. program in a local school (see our Operation H.O.P. promotion). H.O.P. works by offering kids valuable and fun lessons on natural resource conservation. Games and prizes reward students for knowledge of conservation facts. We recommend integrating Automotive Career Education Day into your Operation H.O.P. program as part of a year-long promotion.


Call (800) 944-3764 for more information. We will help your station design and start-up these promotions and others to fit your local community.


Back to the Radio Guide Menu

3DEMAIL.gif (16755 bytes)