Bog Frog® Battery Recycling Campaign for Radio Stations
Click here to listen to Battery Recycling Radio Shows


News Release: Brainerd, MN January 3, 2005.

The Bog Frog Media announced today the release of their 2005 Small Battery Recycling Campaign. With radio announcements and Internet education starting to be published on January 16th, Bog Frog and his friends will be directing people to the site to learn to identify rechargeable batteries and where they can recycle them for free at locations near them!

Bog Frog is a conservation spokesphibian who has been croaking out Frog Friendly Tips on radio stations across America since 1989. The goal of the battery campaign is to feature Bog Frog as a cheerful reminder for consumers to recycle spent batteries, not just throw them "away". There is no "away" on our small planet for toxins like cadmium or mercury. In 2005, Bog Frog’s messages will also air on the American Forces Radio Network around the world on 800 stations in 179 countries, all Military locations and eleven bands of short wave radio

Rechargeable batteries reduce pollution over their non-rechargeable competitors because they can be re-used up to 1000 times. Some portable rechargeable batteries, however, can contain significant amounts of toxins that can poison humans, wildlife and eco-systems. Research shows that most people are not aware of what type of batteries their tools, phones, toys, computers or other electronic devices contain. The use of small batteries is increasing rapidly as the consumer electronics industry grows. Bog Frog’s work is to educate people about small batteries and then direct them to locations near them for recycling spent batteries. While there are several options to dispose of spent batteries, the simplest is to use the free collection box system provided by the Rechargeable Battery Recycling Corporation.

The Rechargeable Battery Recycling Corporation (RBRC) is a nonprofit, public service organization dedicated to rechargeable battery and cell phone recycling. There are over 30,000 retail and community collection locations that participate in RBRC’s cell phone and rechargeable battery recycling program. RBRC is funded by more than 300 manufacturers and marketers of portable rechargeable batteries and products. RBRC’s public education campaign and recycling program is the result of the rechargeable power industry’s commitment to conserve natural resources and prevent cell phones and rechargeable batteries from entering the solid waste stream. Cell phones collected through the Call2Recycle™ program will be recycled or refurbished and resold when possible with a portion of the proceeds benefiting select charities. Contributions or gifts to RBRC are not tax deductible. For more information, call 1-877-2-RECYCLE or visit

The Bog Frog Media, (a division of The WATER Foundation Inc), has been producing and syndicating conservation media across America since 1986 and around the world since 1994. Touting the slogan that Conservation Pays®, Bog Frog's educational tips reach over 10,000,000 listeners per week on radio and over 30,000 hits per month to his website, Conservation actually does pay in many ways for people who practice Bog Frog's tips on Recycling, Wind Power, Geothermal, Solar Power, SMARTwater®, Eco-Auto and Natural Ways®.

There are availabilities for only two title sponsors in Bog Frog's Small Battery Recycling campaign, but many companies can place radio ads or Internet ads in various media surrounding the Battery Recycling program. Contact us at 218 764 2321. See below for additional information on the program.


Bog Frog Supports the RBRC Program
(Click on Richard Karn to hear him talk about recycling your old rechargeable batteries.)

So What Is RBRC?
The Rechargeable Battery Recycling Corporation (RBRC) can help you recycle your portable rechargeable batteries. These batteries are commonly found in cordless power tools, cellular and cordless phones, laptop computers, camcorders, digital cameras, and remote control toys. RBRC recycles the following battery chemistries: Nickel Cadmium (Ni-Cd), Nickel Metal Hydride (Ni-MH), Lithium Ion (Li-ion) and Small Sealed Lead* (Pb).

* weighing less than 2 lbs./1 kg

Since 1994, RBRC has recycled more than 20 million pounds of rechargeable batteries. RBRC has also earned numerous awards and recognition, including the Keep America Beautiful First Place National Award in the "Reduce, Reuse, Recycle" category, Leadership Award by the North American Hazardous Materials Management Association, Recycling Council of Ontario Minimization Award, Recycle at Work by US Conference of Mayors, inclusion in Environment Canada EcoAction Network and was named "Environmental Partner of the Year" by The Home Depot in 2002.

Visit RBRC's web site to find a battery drop-off location near you at

Battery Campaign Kit - - Radio Samples

©2005 The WATER Foundation. Bog Frog is a trademark of The WATER Foundation. All rights reserved.