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Print Advertising


(click to enlarge
Bog Frog call-outs)

Ace Circular Bog Frog "Call-Out" Advertising modules:
For several years, national and regional Ace circulars contained at least two special vendor conservation-oriented  modules each month. These modules featured a Bog Frog Tip about the conservation benefits of the products so consumers could readily see how Conservation Pays when they purchased these vendor items.

 

 

 




 

Ace BYO Circular Advertising
Once every two months, a special BYO (Build Your Own) circular was created for Ace stores to use.  These circulars focused on a themed merchandising program for the Ace stores, such as the Rechargeable Battery Recycling Program, which the stores offered to their customers as a sales and traffic building service. 

 


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Ace Single-Sheet Fliers
There were six seasonal conservation campaigns each year.  Radio ads and themed Ace Print Fliers were made to correspond to each campaign each year. Each flyer featured advertising modules for vendors related to the campaigns.  These were sent out to all Ace Stores with their monthly Sign Kits.

 
Ace Newspaper Ads
As a simpler form of print advertising, ad slicks were made every month which included just one or two Ace vendors in a themed ad.  Here are some examples, both with and without products.  Stores would "cut and paste" the prices they offered.



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